Online Marketing Strategy & Ad Campaigns for Permanent Make-Up Studio (Tver, Russia)
Budget: €30 – €250 EUR
Project Description
We are looking for an experienced digital marketing specialist to design and implement a complete online marketing strategy for a local Permanent Make-Up (PMU) studio located in Tver, Russia.
The goal of this project is clear:
Generate significantly more local customers and increase booked appointments.
The focus should be on Russian platforms and search ecosystems — especially Yandex and VK (VKontakte) — rather than Google/Meta.
Scope of Work
1. Marketing Strategy
Analyze local competition in Tver
Define target audience (female demographic, beauty & aesthetics segment)
Create positioning and messaging strategy
Recommend optimal budget allocation
2. Yandex Advertising
Setup and manage Yandex Direct campaigns
Keyword research (Russian language)
Create search ads and retargeting campaigns
Geo-targeting focused on Tver
Ongoing optimization (CTR, CPA, conversions)
3. VK (VKontakte) Advertising
Setup VK Ads Manager
Audience targeting (interests, beauty services, lookalikes)
Create ad creatives (copy suggestions; design optional but preferred)
Lead generation / message campaigns
Retargeting audiences
4. Tracking & Analytics
Setup Yandex Metrica
Conversion tracking (messages, calls, bookings)
Weekly performance reporting
Continuous optimization
Expected Results
Increased inquiries and bookings
Reduced cost per lead over time
Clear measurable KPIs
Requirements
Proven experience with Yandex Direct
Proven experience with VK Ads
Russian language required
Experience in beauty / косметология / PMU niche preferred
Ability to create or guide ad creatives
Understanding of local Russian customer behavior
Please include in your proposal:
Examples of similar projects (preferably beauty clinics)
Typical cost per lead you achieved
Your proposed strategy approach
Monthly management fee
Project Type
Ongoing cooperation (long-term preferred)
We are looking for a reliable marketing partner, not just a one-time setup.
We are looking for an experienced digital marketing specialist to design and implement a complete online marketing strategy for a local Permanent Make-Up (PMU) studio located in Tver, Russia.
The goal of this project is clear:
Generate significantly more local customers and increase booked appointments.
The focus should be on Russian platforms and search ecosystems — especially Yandex and VK (VKontakte) — rather than Google/Meta.
Scope of Work
1. Marketing Strategy
Analyze local competition in Tver
Define target audience (female demographic, beauty & aesthetics segment)
Create positioning and messaging strategy
Recommend optimal budget allocation
2. Yandex Advertising
Setup and manage Yandex Direct campaigns
Keyword research (Russian language)
Create search ads and retargeting campaigns
Geo-targeting focused on Tver
Ongoing optimization (CTR, CPA, conversions)
3. VK (VKontakte) Advertising
Setup VK Ads Manager
Audience targeting (interests, beauty services, lookalikes)
Create ad creatives (copy suggestions; design optional but preferred)
Lead generation / message campaigns
Retargeting audiences
4. Tracking & Analytics
Setup Yandex Metrica
Conversion tracking (messages, calls, bookings)
Weekly performance reporting
Continuous optimization
Expected Results
Increased inquiries and bookings
Reduced cost per lead over time
Clear measurable KPIs
Requirements
Proven experience with Yandex Direct
Proven experience with VK Ads
Russian language required
Experience in beauty / косметология / PMU niche preferred
Ability to create or guide ad creatives
Understanding of local Russian customer behavior
Please include in your proposal:
Examples of similar projects (preferably beauty clinics)
Typical cost per lead you achieved
Your proposed strategy approach
Monthly management fee
Project Type
Ongoing cooperation (long-term preferred)
We are looking for a reliable marketing partner, not just a one-time setup.