Digital Marketing & Strategy for D2C Brand
Budget: ₹12,500 – ₹37,500 INR
This is a builder's role. You will work directly on growing Kiyoerah as a D2C brand, shaping how it shows up across digital channels, communities, and geographies. We are looking for someone who leads with strategic thinking and understands that great brands are built through meaning and connection.
- Lead omnichannel strategy across website, Instagram, WhatsApp, email, and offline touchpoints. Map customer journeys, identify high-conversion pathways, and ensure a consistent brand experience at every stage.
- Define channel-specific content strategies, establishing the right tone, format, and cadence for each platform while maintaining a clear balance between brand equity and performance goals.
- Drive content and storytelling rooted in clean living, cyclical rhythm, and intentional self-care. Bridge product and culture in a way that feels native to the lives of modern women.
- Plan and manage performance marketing campaigns across Meta and Google, including paid social, search, and retargeting. Monitor key metrics and optimise for CAC, ROAS, and conversion.
- Manage SEO strategy and website content to improve organic discoverability, working alongside the team on keyword planning, on-page optimisation, and blog or editorial content.
- Build and manage email marketing flows including welcome sequences, retention campaigns, and product launches. Develop segmentation strategies to improve open rates and engagement.
- Track and report on digital marketing performance using analytics tools. Translate data into clear insights and actionable recommendations.
- Plan and execute community engagement initiatives, UGC programmes, and influencer collaborations that build authentic brand affinity.
- Grow the Community by developing engagement formats and conversation frameworks that foster connection. Support the WhatsApp and Instagram community flywheel.
- Gather consumer insights through user conversations and trend analysis to inform new product development and identify white spaces in the market. Research distribution and geographic expansion opportunities, identifying the right channel-market fit for each region.
- Scout and manage brand partnerships and event collaborations, curating relationships with aligned communities and supporting the execution of offline experiences and pop-ups.
- Lead omnichannel strategy across website, Instagram, WhatsApp, email, and offline touchpoints. Map customer journeys, identify high-conversion pathways, and ensure a consistent brand experience at every stage.
- Define channel-specific content strategies, establishing the right tone, format, and cadence for each platform while maintaining a clear balance between brand equity and performance goals.
- Drive content and storytelling rooted in clean living, cyclical rhythm, and intentional self-care. Bridge product and culture in a way that feels native to the lives of modern women.
- Plan and manage performance marketing campaigns across Meta and Google, including paid social, search, and retargeting. Monitor key metrics and optimise for CAC, ROAS, and conversion.
- Manage SEO strategy and website content to improve organic discoverability, working alongside the team on keyword planning, on-page optimisation, and blog or editorial content.
- Build and manage email marketing flows including welcome sequences, retention campaigns, and product launches. Develop segmentation strategies to improve open rates and engagement.
- Track and report on digital marketing performance using analytics tools. Translate data into clear insights and actionable recommendations.
- Plan and execute community engagement initiatives, UGC programmes, and influencer collaborations that build authentic brand affinity.
- Grow the Community by developing engagement formats and conversation frameworks that foster connection. Support the WhatsApp and Instagram community flywheel.
- Gather consumer insights through user conversations and trend analysis to inform new product development and identify white spaces in the market. Research distribution and geographic expansion opportunities, identifying the right channel-market fit for each region.
- Scout and manage brand partnerships and event collaborations, curating relationships with aligned communities and supporting the execution of offline experiences and pop-ups.