Omnichannel Marketing Strategy Execution
Budget: $30 – $250 CAD
I run a design-forward retail brand and I’m ready to push sales to the next level with a cohesive, data-driven marketing engine. I already have an active social-media presence, but I need someone who can own the entire funnel—from big-picture strategy through daily optimisation—so every campaign, post and ad is working together to convert.
Here’s what I need you to deliver:
• A 12-month omnichannel marketing strategy tailored to the design & retail space, mapped by quarter and key sales periods.
• Creative campaign plans for seasonal promotions, partnerships and paid media, complete with audience targeting, messaging angles and projected KPIs.
• Ad set-up, management and continual testing on Facebook, Instagram and Google (Display, Search and Shopping).
• Branded asset production: social posts, email templates, flyers, pitch decks and any other collateral we decide on.
• Daily monitoring of spend, CTR, ROAS and site behaviour, with rapid tweaks to keep performance on track.
• Weekly competitor and trend scans to spot opportunities in design-led retail.
• On-page SEO suggestions and light website updates that keep rankings healthy and UX smooth.
• Clear, visual reports each month summarising traffic, sales lift, ad results and next-step recommendations.
I use Google Analytics, Meta Business Suite and Shopify; feel free to bring your preferred tools as long as the data is centralised and actionable.
Success is simple to measure: sales growth, improved conversion rates and a consistent, polished brand experience across every customer touchpoint. If you can integrate creativity with sharp analytics, let’s make this happen.
Here’s what I need you to deliver:
• A 12-month omnichannel marketing strategy tailored to the design & retail space, mapped by quarter and key sales periods.
• Creative campaign plans for seasonal promotions, partnerships and paid media, complete with audience targeting, messaging angles and projected KPIs.
• Ad set-up, management and continual testing on Facebook, Instagram and Google (Display, Search and Shopping).
• Branded asset production: social posts, email templates, flyers, pitch decks and any other collateral we decide on.
• Daily monitoring of spend, CTR, ROAS and site behaviour, with rapid tweaks to keep performance on track.
• Weekly competitor and trend scans to spot opportunities in design-led retail.
• On-page SEO suggestions and light website updates that keep rankings healthy and UX smooth.
• Clear, visual reports each month summarising traffic, sales lift, ad results and next-step recommendations.
I use Google Analytics, Meta Business Suite and Shopify; feel free to bring your preferred tools as long as the data is centralised and actionable.
Success is simple to measure: sales growth, improved conversion rates and a consistent, polished brand experience across every customer touchpoint. If you can integrate creativity with sharp analytics, let’s make this happen.