Omni Channel Supplement Growth Strategy

I’m Tina, co-founder of DrLizCruz.com, and I’m looking for one experienced marketer who can own our entire digital ecosystem and turn it into a sales machine. Our digestive-health supplements already sell on Shopify and Amazon, and we have established (but under-leveraged) profiles on YouTube, Facebook, Instagram, LinkedIn, Twitter, and TikTok.

Here’s where we stand today
• TikTok Shop exists but isn’t live.
• Meta ads have been running with little return.
• Amazon PPC is managed by another provider, yet performance insights aren’t feeding back into our broader strategy.

My top priority is simple: grow revenue. I’m flexible on content format—videos, testimonials, promos—so long as it converts. What I need from you is a unified, sales-driven plan that:
1. Audits every channel and identifies quick wins and long-term levers.
2. Activates and optimises TikTok Shop, integrating it with Shopify inventory.
3. Consolidates ad spend across Meta, TikTok, and (if you can coordinate) Amazon for consistent messaging and smarter retargeting.
4. Crafts, schedules, and tests creative tailored to each platform while keeping brand voice intact.
5. Delivers clear performance reporting tied directly to revenue growth.

If you’ve scaled supplement or e-commerce brands before and can back it up with data, let’s talk timelines and milestones so we can finally tap into the potential I know is there.