Need Experienced Digital Marketing Expert for Brand Growth and Lead Generation
Budget: ₹1,500 – ₹12,500 INR
My main priority is a steady flow of qualified leads, and I want social media to do the heavy lifting. The brand already has a presence on Facebook, Instagram, and LinkedIn, yet the current activity isn’t translating into enquiries or booked calls. I need a seasoned marketer to architect and run a results-oriented social media marketing program that closes that gap.
Here’s the shape of the engagement:
• Diagnose: Audit the three platforms—content, ad history, audience data, pixels—and identify quick wins as well as longer-term opportunities.
• Plan: Draft a 90-day content and paid-media calendar aligned to the brand voice, customer journey, and lead magnets we already have (or recommend new ones).
• Execute: Produce scroll-stopping creative, launch and manage campaigns, and continually optimize targeting, bids, and copy to lift CTR and lower CPL.
• Track: Set up or refine conversion tracking so every ad dollar can be tied to a lead in the CRM.
• Report: Weekly dashboards plus an end-of-month narrative on what’s working, what isn’t, and the experiments queued for the next cycle.
Acceptance criteria
– Lead volume must show a clear, measurable uplift within the first month of paid campaigns going live.
– Cost-per-lead targets, mutually agreed before launch, are met or exceeded by the end of the 90-day plan.
– All assets, audiences, and data remain in our ad accounts.
Tools you’re free to use include Meta Business Suite, LinkedIn Campaign Manager, Google Tag Manager, and any creative or analytics platform that streamlines delivery. If this playbook sounds like your wheelhouse, let’s turn social engagement into revenue.
Here’s the shape of the engagement:
• Diagnose: Audit the three platforms—content, ad history, audience data, pixels—and identify quick wins as well as longer-term opportunities.
• Plan: Draft a 90-day content and paid-media calendar aligned to the brand voice, customer journey, and lead magnets we already have (or recommend new ones).
• Execute: Produce scroll-stopping creative, launch and manage campaigns, and continually optimize targeting, bids, and copy to lift CTR and lower CPL.
• Track: Set up or refine conversion tracking so every ad dollar can be tied to a lead in the CRM.
• Report: Weekly dashboards plus an end-of-month narrative on what’s working, what isn’t, and the experiments queued for the next cycle.
Acceptance criteria
– Lead volume must show a clear, measurable uplift within the first month of paid campaigns going live.
– Cost-per-lead targets, mutually agreed before launch, are met or exceeded by the end of the 90-day plan.
– All assets, audiences, and data remain in our ad accounts.
Tools you’re free to use include Meta Business Suite, LinkedIn Campaign Manager, Google Tag Manager, and any creative or analytics platform that streamlines delivery. If this playbook sounds like your wheelhouse, let’s turn social engagement into revenue.