Nail Salon Ad Campaign Specialist

I'm seeking an experienced digital marketer to set up and launch ad campaigns for a salon management software targeting nail salon owners in the US and Canada.

The ideal freelancer will:
- Create and manage ad campaigns on Facebook and Instagram
- Research and define audience targeting specific to nail salon owners
- Develop high-converting image creatives and ad copy
- Optimize campaigns for brand awareness
- Provide regular performance reports and suggestions for improvement

Ideal skills and experience:
- Proven track record with SaaS or beauty industry projects
- Expertise in Facebook and Instagram ad platforms
- Strong creative skills for image-based ads
- Data-driven mindset for campaign optimization
- Excellent communication for performance reporting

Looking for someone who can take full ownership of the campaign from strategy to launch and optimization.