Multichannel Brand Visibility Campaign
Budget: ₹12,500 – ₹37,500 INR
The immediate priority is to amplify my brand’s visibility and keep it consistently top-of-mind across social media, search engines, and email. I already have active accounts and ad managers in place; what I need now is a cohesive, data-backed strategy that turns those assets into sustained reach and engagement.
Social media will lead the charge—Facebook/Instagram, LinkedIn, and Twitter must each carry a distinct but complementary message. On the search side, both organic SEO and paid Google Ads should reinforce the same positioning, while email drips and automation nurture the traffic we capture. Everything hinges on tight tracking in GA4, Search Console, and each native ad platform so we can see precisely which touchpoints lift awareness and which drain budget.
Here’s how I see the work unfolding:
• Map a full-funnel visibility strategy that aligns messaging across paid social, SEO/PPC, and email.
• Build or refine campaigns inside Facebook/Instagram Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and Google Ads, setting up the right audiences, creatives, and bid strategies.
• Integrate conversion and event tracking (GA4, UTM tags, pixels) to capture clean data for dashboards.
• Launch, monitor, and iterate—ad copy tests, keyword tweaks, creative refreshes—so reach and frequency keep climbing while CPC/CPM stay efficient.
• Provide concise weekly reports that translate the numbers into clear, next-step recommendations.
Success is measured by measurable lifts in branded searches, social impressions, and email list growth within the first 60 days, backed by dashboards that anyone on my team can read at a glance.
If you’re comfortable juggling multiple ad platforms, love deep-dive analytics, and can show examples of brand-visibility wins, let’s put this plan in motion.
Social media will lead the charge—Facebook/Instagram, LinkedIn, and Twitter must each carry a distinct but complementary message. On the search side, both organic SEO and paid Google Ads should reinforce the same positioning, while email drips and automation nurture the traffic we capture. Everything hinges on tight tracking in GA4, Search Console, and each native ad platform so we can see precisely which touchpoints lift awareness and which drain budget.
Here’s how I see the work unfolding:
• Map a full-funnel visibility strategy that aligns messaging across paid social, SEO/PPC, and email.
• Build or refine campaigns inside Facebook/Instagram Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and Google Ads, setting up the right audiences, creatives, and bid strategies.
• Integrate conversion and event tracking (GA4, UTM tags, pixels) to capture clean data for dashboards.
• Launch, monitor, and iterate—ad copy tests, keyword tweaks, creative refreshes—so reach and frequency keep climbing while CPC/CPM stay efficient.
• Provide concise weekly reports that translate the numbers into clear, next-step recommendations.
Success is measured by measurable lifts in branded searches, social impressions, and email list growth within the first 60 days, backed by dashboards that anyone on my team can read at a glance.
If you’re comfortable juggling multiple ad platforms, love deep-dive analytics, and can show examples of brand-visibility wins, let’s put this plan in motion.