Multi-Platform Lead-Gen Campaign
Budget: $25 – $50 AUD
Job Description – Social Media Marketing Expert
About the Role
We are seeking a highly experienced Social Media Marketing Expert to architect, implement, and manage the full digital marketing ecosystem across four established brands. This role requires both strategic vision and hands-on execution in setting up and managing sophisticated cross-platform infrastructure, paid campaigns, tracking systems, and automation.
We are prepared to remunerate at a premium level for the right candidate who delivers measurable results, precision execution, and innovation.
Key Responsibilities
- Multi-Brand Management
- Establish and optimize official accounts for each brand across Facebook, Instagram, X (Twitter), TikTok, YouTube, Google (Business + Ads), Threads, and LinkedIn.
- Ensure consistency in branding, tone of voice, and compliance with platform best practices.
- Technical Setup & Tracking
- Install and configure pixels, tracking codes, and conversion APIs across all platforms.
- Integrate with Google Analytics, Tag Manager, and other analytics tools.
- Build a centralized reporting dashboard for ongoing performance tracking across brands and platforms.
Content & Distribution
- Develop systems for consistent cross-channel content distribution (organic + paid).
- Implement scheduling tools, automation, and AI-assisted workflows to maximize reach.
- Ensure content is adapted appropriately per channel (short-form, long-form, carousels, reels, etc.).
- AI Chatbot & Customer Engagement
- Deploy 24/7 AI chatbots across messaging platforms (Meta, Instagram DMs, website chat, etc.).
- Integrate chatbots with CRM and lead funnels for qualification, nurturing, and handover.
Paid Advertising & Growth Campaigns
-Plan, launch, and manage sophisticated paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.
-Optimize campaigns for ROI, lead generation, and conversions.
-Manage A/B testing, retargeting funnels, and advanced audience segmentation.
-CMS & Web Integration
-Confidently manage WordPress and related plugins for tracking, integrations, and content publishing.
-Coordinate social media campaigns with website landing pages, forms, and e-commerce integrations where relevant.
Reporting & Analytics
-Deliver transparent performance reports with insights and recommendations.
-Provide regular analysis to guide ongoing strategy and budget allocation.
Required Expertise
-Proven track record of managing multi-brand, multi-channel social media ecosystems.
-Deep knowledge of backend ad managers and business management tools (Meta Business Suite, Google Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
-Strong technical experience with tracking infrastructure (pixels, APIs, Tag Manager, GA4).
-Familiarity with AI chatbot deployment and automation tools (ManyChat, Chatfuel, HubSpot, or custom AI integrations).
-Advanced knowledge of WordPress, plugins, and integrations.
-Ability to create, manage, and scale paid ad campaigns across platforms.
-High attention to detail, results-driven, and capable of leading strategy and execution end-to-end.
What We Offer
-Top-tier remuneration for the right candidate.
-Opportunity to manage four diverse brands with full creative and technical autonomy.
-A results-focused environment with strong support for innovative marketing.
-Long-term role with growth opportunities into broader digital strategy and leadership.
This is not a junior social media management role. We are looking for someone with the sophistication of a CMO-level operator, who can execute like a hands-on growth hacker but think strategically like a senior marketing leader
*Auto generated applications will be ignored. Begin your Bid or message with "Hail Caesar" so that I know you have read this description*
About the Role
We are seeking a highly experienced Social Media Marketing Expert to architect, implement, and manage the full digital marketing ecosystem across four established brands. This role requires both strategic vision and hands-on execution in setting up and managing sophisticated cross-platform infrastructure, paid campaigns, tracking systems, and automation.
We are prepared to remunerate at a premium level for the right candidate who delivers measurable results, precision execution, and innovation.
Key Responsibilities
- Multi-Brand Management
- Establish and optimize official accounts for each brand across Facebook, Instagram, X (Twitter), TikTok, YouTube, Google (Business + Ads), Threads, and LinkedIn.
- Ensure consistency in branding, tone of voice, and compliance with platform best practices.
- Technical Setup & Tracking
- Install and configure pixels, tracking codes, and conversion APIs across all platforms.
- Integrate with Google Analytics, Tag Manager, and other analytics tools.
- Build a centralized reporting dashboard for ongoing performance tracking across brands and platforms.
Content & Distribution
- Develop systems for consistent cross-channel content distribution (organic + paid).
- Implement scheduling tools, automation, and AI-assisted workflows to maximize reach.
- Ensure content is adapted appropriately per channel (short-form, long-form, carousels, reels, etc.).
- AI Chatbot & Customer Engagement
- Deploy 24/7 AI chatbots across messaging platforms (Meta, Instagram DMs, website chat, etc.).
- Integrate chatbots with CRM and lead funnels for qualification, nurturing, and handover.
Paid Advertising & Growth Campaigns
-Plan, launch, and manage sophisticated paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.
-Optimize campaigns for ROI, lead generation, and conversions.
-Manage A/B testing, retargeting funnels, and advanced audience segmentation.
-CMS & Web Integration
-Confidently manage WordPress and related plugins for tracking, integrations, and content publishing.
-Coordinate social media campaigns with website landing pages, forms, and e-commerce integrations where relevant.
Reporting & Analytics
-Deliver transparent performance reports with insights and recommendations.
-Provide regular analysis to guide ongoing strategy and budget allocation.
Required Expertise
-Proven track record of managing multi-brand, multi-channel social media ecosystems.
-Deep knowledge of backend ad managers and business management tools (Meta Business Suite, Google Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
-Strong technical experience with tracking infrastructure (pixels, APIs, Tag Manager, GA4).
-Familiarity with AI chatbot deployment and automation tools (ManyChat, Chatfuel, HubSpot, or custom AI integrations).
-Advanced knowledge of WordPress, plugins, and integrations.
-Ability to create, manage, and scale paid ad campaigns across platforms.
-High attention to detail, results-driven, and capable of leading strategy and execution end-to-end.
What We Offer
-Top-tier remuneration for the right candidate.
-Opportunity to manage four diverse brands with full creative and technical autonomy.
-A results-focused environment with strong support for innovative marketing.
-Long-term role with growth opportunities into broader digital strategy and leadership.
This is not a junior social media management role. We are looking for someone with the sophistication of a CMO-level operator, who can execute like a hands-on growth hacker but think strategically like a senior marketing leader
*Auto generated applications will be ignored. Begin your Bid or message with "Hail Caesar" so that I know you have read this description*