Multi-Platform Brand Awareness Campaign
Budget: ₹12,500 – ₹37,500 INR
My goal is to boost brand visibility across Facebook, Instagram and LinkedIn with an integrated, video-first advertising strategy. The work begins inside Meta Ads Manager, where campaigns will be structured, segmented and optimised for reach, frequency and engagement. Google Ads support is also required—Search, Display and Shopping campaigns should mirror the creative message to keep the funnel cohesive.
Accurate data matters just as much as creative. Please install and validate Meta Pixel events and configure Google Tag Manager so every impression, view-through and click feeds reliable conversion reporting. With tracking in place, A/B tests on headlines, thumbnails and audience segments will guide the daily optimisation routine.
Video content will sit at the heart of each ad set. I’ll supply core brand assets; you will craft short, scroll-stopping edits, supportive copy and thumbnails that feel native to each platform. Audience research should inform both prospecting groups and retargeting layers, ensuring warm viewers move smoothly through the sales funnel we outline together.
Deliverables
• End-to-end campaign build in Meta Ads Manager and Google Ads
• Fully implemented Meta Pixel & GTM conversion tracking, verified in Events Manager and GA4
• Three video ad variations with tailored copy for each platform
• Documented A/B testing plan and weekly performance report (CTR, CPM, VTR, incremental reach)
• Audience matrices for cold, warm and retargeting tiers, plus recommended budget split
Acceptance criteria: campaigns must deliver clean event data within 48 hours of launch, maintain below-benchmark CPMs, and demonstrate incremental reach growth week-over-week.
Accurate data matters just as much as creative. Please install and validate Meta Pixel events and configure Google Tag Manager so every impression, view-through and click feeds reliable conversion reporting. With tracking in place, A/B tests on headlines, thumbnails and audience segments will guide the daily optimisation routine.
Video content will sit at the heart of each ad set. I’ll supply core brand assets; you will craft short, scroll-stopping edits, supportive copy and thumbnails that feel native to each platform. Audience research should inform both prospecting groups and retargeting layers, ensuring warm viewers move smoothly through the sales funnel we outline together.
Deliverables
• End-to-end campaign build in Meta Ads Manager and Google Ads
• Fully implemented Meta Pixel & GTM conversion tracking, verified in Events Manager and GA4
• Three video ad variations with tailored copy for each platform
• Documented A/B testing plan and weekly performance report (CTR, CPM, VTR, incremental reach)
• Audience matrices for cold, warm and retargeting tiers, plus recommended budget split
Acceptance criteria: campaigns must deliver clean event data within 48 hours of launch, maintain below-benchmark CPMs, and demonstrate incremental reach growth week-over-week.