Multi-Channel Plugin Promotion Campaign
Budget: ₹12,500 – ₹37,500 INR
I’ve just finished developing a video-editing plugin and I’m ready to put it in front of the right eyes. I need a marketer who can take full ownership of a three-pronged growth push:
1) Paid ads on Facebook, Google and Instagram aimed squarely at professional video editors. I’ll supply product screenshots, demo clips and key value points; you turn them into high-performing campaigns, set up conversion tracking and continuously optimise for lower CPA.
2) A short but strategic drip-email sequence. I’d like an onboarding style flow—lead magnet, quick-tip follow-ups, feature deep dive, and a soft upsell—written, designed and loaded into my ESP (ConvertKit or Mailchimp, whichever you prefer). Clear segmentation for trial users vs. new leads is essential.
3) Direct outreach to niche communities, podcasts and YouTube channels popular with professional editors. Craft the outreach copy, manage the contact list, and secure at least a few placements or shout-outs.
Deliverables
• Ad copy, creative brief and live campaign links for each platform
• Five-email drip sequence with subject lines, body copy, visual suggestions and automations configured
• Outreach tracker showing contacted channels, responses and confirmed features
• Weekly performance report covering spend, CTR, CPL and conversions
I’ll share existing brand assets, product PDF and discount codes as soon as we start. Looking forward to seeing how you’d scale downloads and spark conversation around the plugin.
1) Paid ads on Facebook, Google and Instagram aimed squarely at professional video editors. I’ll supply product screenshots, demo clips and key value points; you turn them into high-performing campaigns, set up conversion tracking and continuously optimise for lower CPA.
2) A short but strategic drip-email sequence. I’d like an onboarding style flow—lead magnet, quick-tip follow-ups, feature deep dive, and a soft upsell—written, designed and loaded into my ESP (ConvertKit or Mailchimp, whichever you prefer). Clear segmentation for trial users vs. new leads is essential.
3) Direct outreach to niche communities, podcasts and YouTube channels popular with professional editors. Craft the outreach copy, manage the contact list, and secure at least a few placements or shout-outs.
Deliverables
• Ad copy, creative brief and live campaign links for each platform
• Five-email drip sequence with subject lines, body copy, visual suggestions and automations configured
• Outreach tracker showing contacted channels, responses and confirmed features
• Weekly performance report covering spend, CTR, CPL and conversions
I’ll share existing brand assets, product PDF and discount codes as soon as we start. Looking forward to seeing how you’d scale downloads and spark conversation around the plugin.