Multi-Channel Brand Awareness Campaign
Budget: $10 – $30 USD
I am gearing up to run a focused brand-awareness push and need an experienced marketer who can take the reins from strategy through execution. The end goal is simple: make our name impossible to ignore.
My highest-impact channels right now will be social media and content marketing, supported by targeted Google PPC and Bing Ads PPC. I need you to blend these into one cohesive plan—organic posts and long-form content that earn shares and backlinks, plus finely tuned paid campaigns that keep us in front of the right audiences every day.
Here’s what I’ll look for in the finished work:
• A clear, data-backed strategy outlining positioning, key messages and audience segments.
• A 30–day content calendar with post topics, copy hooks and basic creative direction.
• Ad sets for Google and Bing (copy, extensions, suggested budgets and bid strategy).
• Tracking architecture—UTM tags and pixel placement—to make sure every click can be tied back to awareness KPIs.
• A simple reporting template I can review weekly to see reach, impressions and engagement at a glance.
Tools are up to you, but I expect familiarity with Meta Business Suite, LinkedIn Campaign Manager, Google Ads, Bing Ads, and basic SEO platforms such as Ahrefs or SEMrush for content planning.
Hit the ground running with your proposed outline, timelines and a quick note on campaigns you have scaled in the past. If it all fits, we’ll move straight into kickoff.
My highest-impact channels right now will be social media and content marketing, supported by targeted Google PPC and Bing Ads PPC. I need you to blend these into one cohesive plan—organic posts and long-form content that earn shares and backlinks, plus finely tuned paid campaigns that keep us in front of the right audiences every day.
Here’s what I’ll look for in the finished work:
• A clear, data-backed strategy outlining positioning, key messages and audience segments.
• A 30–day content calendar with post topics, copy hooks and basic creative direction.
• Ad sets for Google and Bing (copy, extensions, suggested budgets and bid strategy).
• Tracking architecture—UTM tags and pixel placement—to make sure every click can be tied back to awareness KPIs.
• A simple reporting template I can review weekly to see reach, impressions and engagement at a glance.
Tools are up to you, but I expect familiarity with Meta Business Suite, LinkedIn Campaign Manager, Google Ads, Bing Ads, and basic SEO platforms such as Ahrefs or SEMrush for content planning.
Hit the ground running with your proposed outline, timelines and a quick note on campaigns you have scaled in the past. If it all fits, we’ll move straight into kickoff.