Modern B2B Retail SaaS Campaign
Budget: $250 – $750 USD
I need a full-funnel marketing push for our retail-focused software platform—think owner.com, but tailored to brick-and-mortar chains. The goal is to generate qualified B2B leads and convert them into demos.
Scope
• Social Media: Instagram will be our showcase channel. I want short, high-energy product-demo videos with the quick-cut, “pulse edits” aesthetic that stops a busy manager mid-scroll. Static and carousel posts should reinforce the same look and feel.
• Email Marketing: A three-part nurture sequence that brings leads from awareness to scheduled demo, plus a concise monthly update template we can reuse.
• Search Engines: Google Ads text campaigns crafted around key retail pain points—staffing efficiency, inventory visibility, and omnichannel checkout—driving to a landing page you design or advise on.
Key Deliverables
1. Campaign strategy deck outlining audiences, hooks, and KPIs.
2. Content calendar for 30 days.
3. Three product-demo videos (15–30 s each) formatted for Instagram Reels, Stories, and paid placements.
4. Ten Instagram visuals (static or carousel) including copy and hashtags.
5. Email sequence: subject lines, body copy, simple HTML formatting.
6. Google Ads set: headlines, descriptions, keyword suggestions.
7. Quick style guide so my in-house team can keep everything on brand after launch.
Acceptance Criteria
• Videos match the rapid, modern pacing referenced and are delivered in MP4 and editable project files.
• Copy is error-free, aligned with our tone, and optimized for conversions on each channel.
• All assets delivered ready to upload or send—no extra re-formatting needed.
If this sounds like your wheelhouse, let’s talk timing and milestones so we can launch within the next month.
Scope
• Social Media: Instagram will be our showcase channel. I want short, high-energy product-demo videos with the quick-cut, “pulse edits” aesthetic that stops a busy manager mid-scroll. Static and carousel posts should reinforce the same look and feel.
• Email Marketing: A three-part nurture sequence that brings leads from awareness to scheduled demo, plus a concise monthly update template we can reuse.
• Search Engines: Google Ads text campaigns crafted around key retail pain points—staffing efficiency, inventory visibility, and omnichannel checkout—driving to a landing page you design or advise on.
Key Deliverables
1. Campaign strategy deck outlining audiences, hooks, and KPIs.
2. Content calendar for 30 days.
3. Three product-demo videos (15–30 s each) formatted for Instagram Reels, Stories, and paid placements.
4. Ten Instagram visuals (static or carousel) including copy and hashtags.
5. Email sequence: subject lines, body copy, simple HTML formatting.
6. Google Ads set: headlines, descriptions, keyword suggestions.
7. Quick style guide so my in-house team can keep everything on brand after launch.
Acceptance Criteria
• Videos match the rapid, modern pacing referenced and are delivered in MP4 and editable project files.
• Copy is error-free, aligned with our tone, and optimized for conversions on each channel.
• All assets delivered ready to upload or send—no extra re-formatting needed.
If this sounds like your wheelhouse, let’s talk timing and milestones so we can launch within the next month.