Mobile Web App SEO Campaign

I'm looking for an experienced digital marketer to create and manage search engine ads for my cash game application. The app will be available on mobile web, and the main goal of this advertising campaign is to increase app downloads.

Key Requirements:
- Develop targeted search engine ads
- Optimize for mobile web platform
- Track and report on campaign performance

Ideal Skills:
- Proven experience with search engine advertising
- Strong analytical skills
- Familiarity with mobile web app promotion