Mobile App Engagement Campaign
Budget: ₹12,500 – ₹37,500 INR
I’m ready to roll out a full, end-to-end marketing campaign that lifts user engagement inside my mobile app. The core KPI is clear: more users interacting more often and more meaningfully once they’ve installed.
Social media will be the main battleground—think Meta (Facebook & Instagram), TikTok, Twitter/X, Snapchat, or any other platform you can justify with data. I’m open to layering in email or influencer angles later, but the first sprint is 100 % social-led.
To make this work I’ll need:
• A concise campaign strategy that maps creative concepts to engagement goals.
• Audience segmentation and targeting setup inside the chosen ad managers.
• Creative specs (static, video, story formats) with copy that aligns to each segment.
• Event tracking configured through Firebase/Meta SDK (or a comparable mobile attribution tool) so we can monitor in-app actions post-click.
• A live dashboard that surfaces daily active users, session counts, and other key engagement metrics.
• Ongoing optimisation suggestions based on real-time data for at least the first campaign cycle.
I’ll provide access to the app store listings, analytics accounts, and any existing creative assets the moment we kick off. Deliver the strategy document first; once approved, move straight into asset production and media setup. Clear, actionable reporting and transparency on spend versus results will be how we judge success.
Social media will be the main battleground—think Meta (Facebook & Instagram), TikTok, Twitter/X, Snapchat, or any other platform you can justify with data. I’m open to layering in email or influencer angles later, but the first sprint is 100 % social-led.
To make this work I’ll need:
• A concise campaign strategy that maps creative concepts to engagement goals.
• Audience segmentation and targeting setup inside the chosen ad managers.
• Creative specs (static, video, story formats) with copy that aligns to each segment.
• Event tracking configured through Firebase/Meta SDK (or a comparable mobile attribution tool) so we can monitor in-app actions post-click.
• A live dashboard that surfaces daily active users, session counts, and other key engagement metrics.
• Ongoing optimisation suggestions based on real-time data for at least the first campaign cycle.
I’ll provide access to the app store listings, analytics accounts, and any existing creative assets the moment we kick off. Deliver the strategy document first; once approved, move straight into asset production and media setup. Clear, actionable reporting and transparency on spend versus results will be how we judge success.