Meta & Google Reach Campaign

I’m gearing up to put our brand in front of one million young adults (18-24) and need a digital marketing partner who can take full ownership of the campaign lifecycle on both Meta Ads Manager and Google Ads.

The brief is straightforward: the primary objective is brand awareness, not lead generation or direct sales. We already have brand assets, tone-of-voice guidelines, and approved creative elements ready for you to deploy and adapt.

Here’s what I’ll look for in your approach:
• A data-driven media plan that shows how we’ll reach one million qualified impressions across Facebook, Instagram, YouTube, and Google Display without blowing through budget efficiency benchmarks.
• Audience building that matches our 18-24 demographic, including interest stacking, look-alikes, and relevant keyword groups.
• Creative mapping that re-uses our existing assets but also outlines any lightweight variations you’ll need for A/B testing.
• Ongoing optimisation in Meta Ads Manager and Google Ads to keep CPMs low and reach high, backed by clear reporting via Google Analytics, Meta Pixel, and (if you prefer) Looker Studio dashboards.
• Weekly performance snapshots and a final wrap-up report summarising reach, impressions, CPM, and any brand-lift indicators you can capture.

If you have a track record of scaling awareness campaigns and can hit these deliverables while collaborating smoothly with existing brand guidelines, let’s talk.