Meta & Google Gamer Ads
Budget: $10 – $30 USD
The campaign centres on building brand awareness for a new gaming product aimed squarely at casual gamers. I want coordinated placements across both Meta (Facebook + Instagram) and Google (Search & Display). Campaign success will be measured by reach, impressions, video-through-rate and uplift in branded search.
Here is what I need from you:
• Audience research that pinpoints casual-gamer interests, behaviours and look-alike segments on the two platforms.
• Creative specs and copy suggestions adapted to each placement (feed, stories, bumper, responsive display, etc.).
• Full ad-account build: campaigns, ad sets/groups, tracking (Meta Pixel & GA4 tags), and brand-safe exclusions.
• A clear naming convention so the in-house team can follow the structure.
• Weekly performance reports with optimisation notes and next-step actions.
Acceptance criteria
1. Campaigns go live without policy violations.
2. Tracking fires correctly and reports inside GA4 and Ads Manager match within a 5 % margin.
3. First optimisation cycle delivered after seven days with data-backed recommendations.
Feel free to outline any additional tactics—retargeting warm website visitors, experimenting with Play Store placement, or leveraging YouTube shorts—that could further amplify awareness among casual gamers.
Here is what I need from you:
• Audience research that pinpoints casual-gamer interests, behaviours and look-alike segments on the two platforms.
• Creative specs and copy suggestions adapted to each placement (feed, stories, bumper, responsive display, etc.).
• Full ad-account build: campaigns, ad sets/groups, tracking (Meta Pixel & GA4 tags), and brand-safe exclusions.
• A clear naming convention so the in-house team can follow the structure.
• Weekly performance reports with optimisation notes and next-step actions.
Acceptance criteria
1. Campaigns go live without policy violations.
2. Tracking fires correctly and reports inside GA4 and Ads Manager match within a 5 % margin.
3. First optimisation cycle delivered after seven days with data-backed recommendations.
Feel free to outline any additional tactics—retargeting warm website visitors, experimenting with Play Store placement, or leveraging YouTube shorts—that could further amplify awareness among casual gamers.