Meta & Google Ads Setup
Budget: ₹750 – ₹1,250 INR
I need a specialist to lay the full groundwork for paid acquisition across both Meta and Google Ads. The engagement covers everything from research to tracking so when I switch the campaigns on, data flows cleanly and the funnel is already mapped.
Scope
• Audience research: identify and size the most relevant segments for each platform, matching keywords and intents on Google with interest-based and look-alike targeting on Meta.
• Funnel strategy: outline the touch points, creative angles, and follow-up steps that move prospects from first click to final conversion.
• Tracking: install and verify Meta pixel, Google Ads conversion tags, and any server-side or GA4 integrations necessary for end-to-end attribution.
• Account structure: build a naming-convention-friendly layout of campaigns, ad sets/groups, and ads that will scale without cannibalisation.
Platform specifics
– Google Ads: Search campaigns only, with tightly themed ad groups, responsive search ads, and conversion-optimised bidding.
– Meta: Lead Generation objective, leveraging on-platform forms and automated CRM hand-off.
Deliverables
1. Strategy deck (audiences, funnel diagrams, keyword list, creative hooks).
2. Tracking implementation files or GTM container plus a validation report.
3. Live campaign shells in both ad accounts, paused and ready for creative.
4. Loom walkthrough explaining decisions and how to maintain the setup.
I’ll provide access to the ad accounts and existing brand assets once we agree. Let me know your estimated timeline and any comparable work you’ve done so I can gauge fit quickly.
Scope
• Audience research: identify and size the most relevant segments for each platform, matching keywords and intents on Google with interest-based and look-alike targeting on Meta.
• Funnel strategy: outline the touch points, creative angles, and follow-up steps that move prospects from first click to final conversion.
• Tracking: install and verify Meta pixel, Google Ads conversion tags, and any server-side or GA4 integrations necessary for end-to-end attribution.
• Account structure: build a naming-convention-friendly layout of campaigns, ad sets/groups, and ads that will scale without cannibalisation.
Platform specifics
– Google Ads: Search campaigns only, with tightly themed ad groups, responsive search ads, and conversion-optimised bidding.
– Meta: Lead Generation objective, leveraging on-platform forms and automated CRM hand-off.
Deliverables
1. Strategy deck (audiences, funnel diagrams, keyword list, creative hooks).
2. Tracking implementation files or GTM container plus a validation report.
3. Live campaign shells in both ad accounts, paused and ready for creative.
4. Loom walkthrough explaining decisions and how to maintain the setup.
I’ll provide access to the ad accounts and existing brand assets once we agree. Let me know your estimated timeline and any comparable work you’ve done so I can gauge fit quickly.