Meta and Google Ads Expert Needed

Digital Marketing | Performance Marketing | Lead Generation

Project Description

We are Nature’s Crates, a premium dry fruits brand (Almonds, Cashews, Pistachios, Walnuts).
We are looking for a performance-driven freelancer who can handle Meta Ads and Google Ads for B2B & bulk order lead generation.

This project is conversion & lead-focused, not branding-only.

Scope of Work
Meta Ads (Facebook & Instagram)

Setup & manage Lead Generation campaigns

Campaigns for:

Corporate Gifting

Bulk Orders

Apartment Societies

B2B Buyers (HR, Admin, Procurement)

Audience targeting:

Job titles & interests

Custom audiences

Retargeting

Daily monitoring & optimization

Google Ads

Search campaigns for high-intent keywords

Keyword research, match types & negatives

Conversion tracking setup

Landing page alignment

Lead Generation (Core Deliverable)

Generate qualified B2B leads

Focus on:

Buyer intent

Quantity requirement

Corporate / Society / Reseller leads

Reduce CPL and improve lead quality continuously

Required Skills

Proven experience in Meta Ads & Google Ads

Prior B2B lead generation experience

Funnel understanding (Ad → Lead → Conversion)

Can work independently

Data-driven decision making

Key Performance Indicators (KPIs)

Cost per Qualified Lead (CPL)

Lead Quality

Conversion contribution

Funnel optimization suggestions

Vanity metrics (likes, reach) are not considered.

Budget

Open / Based on experience
(Monthly retainer with performance review)

Project Duration

Initial 30 days (extendable based on performance)