Meta Ads for Play-Store Installs
Budget: ₹600 – ₹1,500 INR
The Android app is already live on Google Play and now it needs a steady flow of new users. The task is to set up and manage a Meta Ads campaign focused exclusively on driving installs in Asia, with the ad set narrowed to young adults aged 18-24.
All creative assets, store listing links, and basic audience insights are ready; I only require the complete campaign build-out inside Meta Ads Manager, daily optimisation for performance, and concise weekly reports that show cost-per-install, click-through-rate, and any key learnings.
Feel free to bring your own best-practice ideas for bidding strategy, A/B testing, and placement choices across Facebook, Instagram, and Audience Network, so long as the primary metric—new installs—keeps trending up.
Deliverables (acceptance criteria):
• Campaign configured and live with correct objective (App Installs) and geographic targeting set to Asia
• Creative variations uploaded and active
• Performance report after the first seven days, plus final summary at hand-off
Access to the Play Store link and the Meta ad account will be granted as soon as we agree on the start date.
All creative assets, store listing links, and basic audience insights are ready; I only require the complete campaign build-out inside Meta Ads Manager, daily optimisation for performance, and concise weekly reports that show cost-per-install, click-through-rate, and any key learnings.
Feel free to bring your own best-practice ideas for bidding strategy, A/B testing, and placement choices across Facebook, Instagram, and Audience Network, so long as the primary metric—new installs—keeps trending up.
Deliverables (acceptance criteria):
• Campaign configured and live with correct objective (App Installs) and geographic targeting set to Asia
• Creative variations uploaded and active
• Performance report after the first seven days, plus final summary at hand-off
Access to the Play Store link and the Meta ad account will be granted as soon as we agree on the start date.