Meta Ads for App Installs
Budget: ₹600 – ₹1,500 INR
I’m looking for a Meta-ads specialist who can plan and launch a results-driven campaign whose single, measurable objective is to increase downloads of my mobile app. Everything you propose—from audience selection and creative concepts to bidding strategy and optimisation—should point back to that goal. Boosting engagement or collecting leads might be nice side effects, but installs are how we will judge success.
You will need to:
• Audit the existing app presence (store listing, tracking readiness, Meta pixels/SDK) and flag anything that could limit accurate attribution.
• Research, define, and test audiences that are most likely to convert. I’m open on demographics, so please bring data-backed suggestions.
• Produce thumb-stopping ad assets—static, video, carousel, or a mix—along with concise copy tailored to each placement and funnel stage.
• Set up campaigns in Ads Manager, deploy A/B tests, monitor performance daily, and refine creative, budget, and targeting to keep the cost-per-install trending down.
• Deliver clear, weekly reports highlighting spend, CPI, CTR, and ROAS, plus actionable next steps.
Acceptance criteria:
– Campaign is live and tracking installs accurately.
– CPI meets or beats the industry benchmark we agree on before launch.
– All creative files and campaign settings are handed over in a documented format so I can replicate or scale future efforts.
If you’ve driven app installs on Meta before and can share examples or metrics, that will help me make a quick decision.
You will need to:
• Audit the existing app presence (store listing, tracking readiness, Meta pixels/SDK) and flag anything that could limit accurate attribution.
• Research, define, and test audiences that are most likely to convert. I’m open on demographics, so please bring data-backed suggestions.
• Produce thumb-stopping ad assets—static, video, carousel, or a mix—along with concise copy tailored to each placement and funnel stage.
• Set up campaigns in Ads Manager, deploy A/B tests, monitor performance daily, and refine creative, budget, and targeting to keep the cost-per-install trending down.
• Deliver clear, weekly reports highlighting spend, CPI, CTR, and ROAS, plus actionable next steps.
Acceptance criteria:
– Campaign is live and tracking installs accurately.
– CPI meets or beats the industry benchmark we agree on before launch.
– All creative files and campaign settings are handed over in a documented format so I can replicate or scale future efforts.
If you’ve driven app installs on Meta before and can share examples or metrics, that will help me make a quick decision.