Meta Ads Specialist for Body Boomers

Job ID: 40623670

Budget: $750 – $1,500 USD

Body Boomers – Meta Ads & E-commerce Growth Manager Requirements

Project Overview

I am looking for an experienced Meta Ads Specialist and E-commerce Growth Manager to manage my private-label supplement brand, Body Boomers.

The goal is to build a profitable, scalable business with a target Return on Ad Spend (ROAS) of 3x or higher while maintaining profitable customer acquisition.

Brand

* Brand Name: Body Boomers
* Industry: Health & Wellness Supplements
* Shopify Store
* Private Label Products
* Primary Market: United States

Responsibilities

1. Meta Business Manager

* Review and fix any Meta policy issues.
* Get all advertising assets approved.
* Verify Business Manager if needed.
* Configure Meta Pixel correctly.
* Configure Conversion API (CAPI).
* Connect Shopify correctly.
* Set up Events Manager.
* Verify domain.
* Ensure all tracking is working properly.

2. Advertising Strategy

* Create complete Meta advertising strategy.
* Research competitors.
* Identify target audiences.
* Build customer avatars.
* Develop scaling strategy.

3. Campaign Setup

Create campaigns including:

* Prospecting
* Retargeting
* Advantage+ Shopping Campaigns
* Dynamic Product Ads
* Lookalike Audiences
* Broad Targeting
* Interest Testing

4. Creative Management

Create or manage:

* Image ads
* Video ads
* UGC-style ads
* Carousel ads
* Hooks
* Headlines
* Primary text
* Calls-to-action
* Ad testing

5. Landing Page Optimization

Improve Shopify store for:

* Higher conversion rates
* Mobile optimization
* Faster loading
* Better product pages
* Better checkout experience
* Upsells
* Bundles
* Cross-sells

6. Daily Optimization

Monitor daily:

* CPM
* CTR
* CPC
* CPA
* ROAS
* Frequency
* Conversion Rate

Pause underperforming ads and scale winning campaigns.

7. Reporting

Provide:

* Weekly performance reports
* Monthly strategy reports
* Budget recommendations
* Testing roadmap
* Profit analysis

Required Experience

Must have experience with:

* Shopify
* Meta Ads
* Meta Business Manager
* Conversion API
* Facebook Pixel
* Shopify Analytics
* Google Analytics 4
* Klaviyo Email Marketing
* Supplement or Health & Wellness brands (preferred)