Meta Ads Marketer for Books
Budget: €12 – €18 EUR
I own a small, independent publishing house and need a skilled digital marketer to turn Meta Ads into a steady stream of book sales. My single, measurable goal is higher revenue per title, not vanity metrics.
What I’d like you to handle:
• Audit and refine my existing Facebook / Instagram setup, including Pixel and Conversions API, to be sure every sale is tracked accurately.
• Build laser-focused audiences—primarily women aged 25-54 living in California—using custom, look-alike, and interest-based segments.
• Write punchy ad copy, pair it with scroll-stopping creatives (static or short-form video), and organize them into clear test frameworks.
• Launch, monitor, and optimize campaigns, adjusting bids, placements, and budgets to hit target CPA and ROAS benchmarks.
• Provide concise weekly reports outlining spend, sales, and next-step recommendations.
For now we’ll stay exclusively on Meta Ads; if you also know Google Ads that’s a bonus for future expansion, but not required in this phase. Experience marketing books—or any direct-to-consumer products with similar funnels—will stand out.
Deliverables are considered complete when I see:
1. A live, fully tracked campaign structure.
2. At least two winning creatives per title after A/B testing.
3. A performance report showing uplift in book purchases.
If you thrive on data, creative testing, and clear ROI, let’s talk and get these pages selling.
What I’d like you to handle:
• Audit and refine my existing Facebook / Instagram setup, including Pixel and Conversions API, to be sure every sale is tracked accurately.
• Build laser-focused audiences—primarily women aged 25-54 living in California—using custom, look-alike, and interest-based segments.
• Write punchy ad copy, pair it with scroll-stopping creatives (static or short-form video), and organize them into clear test frameworks.
• Launch, monitor, and optimize campaigns, adjusting bids, placements, and budgets to hit target CPA and ROAS benchmarks.
• Provide concise weekly reports outlining spend, sales, and next-step recommendations.
For now we’ll stay exclusively on Meta Ads; if you also know Google Ads that’s a bonus for future expansion, but not required in this phase. Experience marketing books—or any direct-to-consumer products with similar funnels—will stand out.
Deliverables are considered complete when I see:
1. A live, fully tracked campaign structure.
2. At least two winning creatives per title after A/B testing.
3. A performance report showing uplift in book purchases.
If you thrive on data, creative testing, and clear ROI, let’s talk and get these pages selling.