Meta Ads Manager for Bins App Launch
Budget: $30 – $250 USD
Meta Ads Manager (App Growth / UA) — City-by-City Launch for Bins (App Downloads + Completed Orders)
Only apply if you’ve optimized Meta campaigns for an in-app conversion event (purchase/order), not just installs.”
Overview
We’re Bins, a national “Uber-style” dumpster rental app. Customers download the app and place orders for dumpster delivery/pickup. We’re launching city-by-city (only where we have inventory) and need an experienced Meta (Facebook/Instagram) ads manager to drive app installs AND completed orders in specific markets.
We’re designing launch creative. You’ll manage the ad system so spend turns into real orders (not just cheap installs).
Launch Markets
We will launch in a limited set of cities where we have inventory:
Phase 1 cities: [City, State], [City, State], [City, State]
Phase 2 cities (optional): [City, State], [City, State]
Your job is to structure targeting, budgets, and reporting so we can see which cities are working and scale responsibly.
Goals (Success Metrics)
Primary:
Cost per completed order (CPA) by city
Order volume and revenue attributable to Meta by city
Secondary:
CPI (cost per install)
Install → order conversion rate
CAC / payback (as we validate economics)
Scope of Work
1) Tracking + Measurement (must-have)
Verify Meta app events are firing correctly:
Install, sign-up (if relevant), start order, completed order
Ensure we can optimize toward Completed Order (or the closest reliable down-funnel event)
Align attribution approach for iOS (SKAN realities) and propose a measurement plan we can trust
2) City-Based Campaign Build + Launch
Create a market-by-market structure:
Separate reporting and budget control by city (or grouped markets)
Geo-fencing / location targeting that matches inventory coverage
Build campaigns for:
New user acquisition (prospecting)
Retargeting (site/app engagers, video viewers, etc.)
Recommend pacing + budget split across cities with clear guardrails
3) Creative Testing System (we supply assets; you drive the process)
Define a testing plan for hooks/angles/offers
Tell us what to produce next each week based on performance
Control fatigue and rotate winners
4) Optimization + Scaling
Daily/weekly optimization:
Budget reallocation across cities based on CPA and volume
Scaling rules when a city hits targets
Pause/adjust rules when a city misses targets
Provide a clear “scale playbook” as we add more cities
5) Reporting + Communication
Weekly report showing by-city:
Spend, installs, orders, CPA, CVR, learnings, next actions
Optional lightweight dashboard (Google Sheet/Looker/whatever you use)
Requirements
Proven Meta performance marketing for mobile apps
Can optimize toward in-app events/purchases/orders
Understands iOS attribution/SKAN and practical workarounds
Strong with geo-based rollouts (city-by-city or multi-market)
Nice to Have
Marketplace / logistics / home services experience
Experience working with limited supply/inventory by location
Engagement & Budget
Launch setup + ongoing management (monthly retainer; performance bonus optional)
In your proposal, include:
Fee structure
Weekly time commitment
What you need from us to hit targets
How to Apply (required)
2 app campaign examples with install + purchase/order CPA (or the closest equivalent)
How you approached city-based targeting and budgets
Your suggested first 14-day plan for Phase 1 cities
What events you need from our app to optimize for Completed Order
Dealbreakers
We own the ad account + data
No unrealistic guarantees; we want a test/iterate operator
our website and link to app, www.binsapp.ai
you tube binsfluencer
we are on fb, instagram, and twitter.
Only apply if you’ve optimized Meta campaigns for an in-app conversion event (purchase/order), not just installs.”
Overview
We’re Bins, a national “Uber-style” dumpster rental app. Customers download the app and place orders for dumpster delivery/pickup. We’re launching city-by-city (only where we have inventory) and need an experienced Meta (Facebook/Instagram) ads manager to drive app installs AND completed orders in specific markets.
We’re designing launch creative. You’ll manage the ad system so spend turns into real orders (not just cheap installs).
Launch Markets
We will launch in a limited set of cities where we have inventory:
Phase 1 cities: [City, State], [City, State], [City, State]
Phase 2 cities (optional): [City, State], [City, State]
Your job is to structure targeting, budgets, and reporting so we can see which cities are working and scale responsibly.
Goals (Success Metrics)
Primary:
Cost per completed order (CPA) by city
Order volume and revenue attributable to Meta by city
Secondary:
CPI (cost per install)
Install → order conversion rate
CAC / payback (as we validate economics)
Scope of Work
1) Tracking + Measurement (must-have)
Verify Meta app events are firing correctly:
Install, sign-up (if relevant), start order, completed order
Ensure we can optimize toward Completed Order (or the closest reliable down-funnel event)
Align attribution approach for iOS (SKAN realities) and propose a measurement plan we can trust
2) City-Based Campaign Build + Launch
Create a market-by-market structure:
Separate reporting and budget control by city (or grouped markets)
Geo-fencing / location targeting that matches inventory coverage
Build campaigns for:
New user acquisition (prospecting)
Retargeting (site/app engagers, video viewers, etc.)
Recommend pacing + budget split across cities with clear guardrails
3) Creative Testing System (we supply assets; you drive the process)
Define a testing plan for hooks/angles/offers
Tell us what to produce next each week based on performance
Control fatigue and rotate winners
4) Optimization + Scaling
Daily/weekly optimization:
Budget reallocation across cities based on CPA and volume
Scaling rules when a city hits targets
Pause/adjust rules when a city misses targets
Provide a clear “scale playbook” as we add more cities
5) Reporting + Communication
Weekly report showing by-city:
Spend, installs, orders, CPA, CVR, learnings, next actions
Optional lightweight dashboard (Google Sheet/Looker/whatever you use)
Requirements
Proven Meta performance marketing for mobile apps
Can optimize toward in-app events/purchases/orders
Understands iOS attribution/SKAN and practical workarounds
Strong with geo-based rollouts (city-by-city or multi-market)
Nice to Have
Marketplace / logistics / home services experience
Experience working with limited supply/inventory by location
Engagement & Budget
Launch setup + ongoing management (monthly retainer; performance bonus optional)
In your proposal, include:
Fee structure
Weekly time commitment
What you need from us to hit targets
How to Apply (required)
2 app campaign examples with install + purchase/order CPA (or the closest equivalent)
How you approached city-based targeting and budgets
Your suggested first 14-day plan for Phase 1 cities
What events you need from our app to optimize for Completed Order
Dealbreakers
We own the ad account + data
No unrealistic guarantees; we want a test/iterate operator
our website and link to app, www.binsapp.ai
you tube binsfluencer
we are on fb, instagram, and twitter.