Meta Ads Manager & Social Media Expert

Job ID: 40144620

Budget: ₹1,500 – ₹12,500 INR

Project Title

Meta Ads & Social Media Manager Needed to Scale My Business (Performance-Focused)

Project Description

I am looking for an experienced freelance digital marketer who can independently manage Meta ads and social media execution end-to-end for my business.

This is not a one-time task. I am looking for someone who understands growth, creatives, testing, and performance, and can take ownership of results.

Scope of Work
Meta Ads (Primary Responsibility)

Plan, create, and manage Facebook and Instagram ad campaigns

Audience research, targeting, and retargeting

Creative testing including hooks, ad copies, and formats

Budget optimization and scaling winning campaigns

Continuous performance monitoring and optimization (CTR, CPA, ROAS, leads or sales)

Social Media Management

Create content ideas aligned with advertising strategy and brand positioning

Write captions and content copies

Create or coordinate simple creatives (static posts and reels; Canva or similar tools are acceptable)

Schedule and post consistently on Instagram and Facebook

Additional platforms may be added later

Strategy and Reporting

Suggest ad and content strategy based on business goals

Provide weekly performance updates

Share clear insights on what is working and what is not

Proactively recommend improvements and next steps

Requirements

Proven experience running Meta ads with measurable results

Strong understanding of funnels, creatives, and audience testing

Ability to manage both paid ads and organic social media

Good communication and ownership mindset

Ability to work independently without micromanagement

Applicants should share past results, case studies, or ad accounts they have worked on.

Budget

Open to a monthly retainer

Performance-based incentives available for strong results

Budget can scale with performance

Project Type

Long-term engagement based on results

Remote freelance role

Ideal Freelancer

Looking for someone who thinks like a growth partner rather than just an executor, understands testing and data-driven decision-making, and is interested in a long-term collaboration.