Meta Ads Funnel For Shopify

Job ID: 40237587

Budget: ₹1,500 – ₹12,500 INR

I run a Shopify store and I’m ready to scale by launching a Meta Ads sales-funnel campaign. The ultimate objective is to boost sales, yet I want to start at the very top of the funnel—awareness—so we prime the right audiences before nudging them toward purchase.

Here’s what I need help with:
• Strategy: Map out a clear Top-of-Funnel plan inside Meta Ads Manager that feeds the rest of the funnel. Audience research, look-alike builds, and pixel-based exclusions should all be part of the blueprint.
• Creative: Produce or adapt attention-grabbing videos and infographics that suit Facebook and Instagram placements. Aspect ratios, thumb-stopper hooks, and concise branded messaging are essential.
• Implementation: Configure the campaigns, ad sets, and tracking in my existing Shopify–Meta integration. Make sure events fire correctly and verify through Meta Event Manager.
• Handover & optimisation tips: Supply the raw creatives, campaign settings, and a quick guide on scaling budgets or moving users into consideration/retargeting pools.

Acceptance criteria: campaigns active and delivering impressions to the defined audiences, creatives approved by Meta, pixel events verified, and a short Loom or written walkthrough explaining next steps.

If you’ve built high-converting Top-of-Funnel awareness campaigns on Meta for e-commerce before, I’d love to see your approach.