Meta Ads Expert for Premium Home Décor
Budget: ₹600 – ₹1,500 INR
Meta Ads Performance Marketing Expert Needed – Cala Caari (Premium Home Décor and Cinema Apparels Brand)
We are launching Cala Caari, a premium Indian home décor and cinema merchandise brand, and are looking for an experienced Meta Ads Performance Marketing Expert for a 1-month paid pilot, with the possibility of a long-term engagement based on results.
About Us: Website is live and already ranks on top for our brand name.
Existing audience:
* 34k followers on our Home Décor page.
* 117k followers on our Hindi Filmography page.
Both pages will actively collaborate with Cala Caari to drive awareness, engagement, and traffic which has 10 followers currently.
Scope of Work:
* Create and manage 4-5 Meta Sales campaigns, 5-6 ad sets, and 7-8 high-quality ads.
* Test multiple audiences, creatives, and ad copies while continuously optimizing campaigns.
* Use Meta Advantage+ (AI-driven campaign optimization), Advantage+ Audience, Purchase Optimization, Automatic Bidding, and AI-based budget optimization to identify high-converting audiences, learn from user behaviour, and scale winning campaigns.
* Set up and verify Meta Pixel, Conversion API (CAPI), GA4, GTM, Meta Events Manager, and all standard events (View Content, Add to Cart, Initiate Checkout, Purchase).
* Integrate website enquiries with WhatsApp Business, email, or CRM, ensuring accurate conversion tracking before campaigns go live.
Weekly Deliverables: Provide a weekly report covering CTR, CPC, CPM, Reach, Impressions, Add-to-Carts, Purchases, Cost per Purchase, ROAS, Conversion Rate, along with winning audiences, winning creatives, optimizations completed, and the action plan for the following week.
Expected Outcomes:
* Fully functional tracking and integrations.
* Identification of the best-performing audiences and creatives.
* Actionable customer behaviour insights weekly performance marketing reports.
Please include:
* 2–3 Meta Ads case studies.
* Campaign screenshots (client details may be hidden).
* ROAS achieved, Cost per Purchase, CTR Conversion Ratio and budgets managed.
* Industries you've worked with.
* Your recommended Month 1 ad budget.
We're looking for someone who specializes in performance marketing, conversion tracking, and Meta AI optimization, with a strong focus on measurable execution, data-driven growth, and building a scalable revenue engine, not someone who simply launches ads.
We are launching Cala Caari, a premium Indian home décor and cinema merchandise brand, and are looking for an experienced Meta Ads Performance Marketing Expert for a 1-month paid pilot, with the possibility of a long-term engagement based on results.
About Us: Website is live and already ranks on top for our brand name.
Existing audience:
* 34k followers on our Home Décor page.
* 117k followers on our Hindi Filmography page.
Both pages will actively collaborate with Cala Caari to drive awareness, engagement, and traffic which has 10 followers currently.
Scope of Work:
* Create and manage 4-5 Meta Sales campaigns, 5-6 ad sets, and 7-8 high-quality ads.
* Test multiple audiences, creatives, and ad copies while continuously optimizing campaigns.
* Use Meta Advantage+ (AI-driven campaign optimization), Advantage+ Audience, Purchase Optimization, Automatic Bidding, and AI-based budget optimization to identify high-converting audiences, learn from user behaviour, and scale winning campaigns.
* Set up and verify Meta Pixel, Conversion API (CAPI), GA4, GTM, Meta Events Manager, and all standard events (View Content, Add to Cart, Initiate Checkout, Purchase).
* Integrate website enquiries with WhatsApp Business, email, or CRM, ensuring accurate conversion tracking before campaigns go live.
Weekly Deliverables: Provide a weekly report covering CTR, CPC, CPM, Reach, Impressions, Add-to-Carts, Purchases, Cost per Purchase, ROAS, Conversion Rate, along with winning audiences, winning creatives, optimizations completed, and the action plan for the following week.
Expected Outcomes:
* Fully functional tracking and integrations.
* Identification of the best-performing audiences and creatives.
* Actionable customer behaviour insights weekly performance marketing reports.
Please include:
* 2–3 Meta Ads case studies.
* Campaign screenshots (client details may be hidden).
* ROAS achieved, Cost per Purchase, CTR Conversion Ratio and budgets managed.
* Industries you've worked with.
* Your recommended Month 1 ad budget.
We're looking for someone who specializes in performance marketing, conversion tracking, and Meta AI optimization, with a strong focus on measurable execution, data-driven growth, and building a scalable revenue engine, not someone who simply launches ads.