Meta Ads Expert: Hair Accessories

Job ID: 40577038

Budget: ₹1,500 – ₹12,500 INR

I run a growing e-commerce store that focuses on hair accessories, with scrunchies (rubber bands) as our hero product. My immediate priority is simple: turn ad spend into measurable purchases.

Here’s what I’d like you to own from day one:

• Strategy & setup – map out full-funnel Meta campaigns aimed squarely at shoppers already inclined to buy hair accessories.
• Creative production – craft scroll-stopping ads; I’m open to whatever converts, but expect a strong mix of short-form video plus supportive images or carousels.
• Target Audience - researching the states, people, and website and coming up with a perfect set of an audience for better purchase deals.
• Daily optimisation – manage budgets, audiences, and placements, scaling winning ad sets and cutting the under-performers.
• Reporting – concise weekly updates that translate data into plain-English next steps.

The ideal partner has 2+ years dedicated to Meta Ads, a portfolio that proves purchase growth, and is comfortable handling everything inside Ads Manager, from pixel events through to creative A/B tests.

Success for this project means a clear, sustained lift in purchases at or below our current blended CPA benchmark. If that sounds achievable, let’s get started.