Meta Ads Audit & Optimization
Budget: $30 – $250 USD
Meta campaigns for our physical products have suddenly gone off the rails. Cost-per-acquisition has doubled and, when I raise spend, the algorithm pours budget into the priciest ad sets instead of the ones that convert. Previous structures, objectives and creative formats that once worked now stall.
What I need right now is a fresh pair of expert eyes.
You should already understand how Meta’s current delivery algorithm, Advantage+ features, Commerce Manager / Merchant Center feeds and Shop integrations interact, so you can tell me exactly where the bottlenecks are and how to fix them.
What we'd like you to do:
• Broad audit of Ads Manager, pixel events, catalog settings and account history
• Create practical, step-by-step plan to lower CPA and lift conversions
• Clear, simple explanation of what is happening inside our account to cause such chaos
• Steps we can implement immediately, plus a phased structure for scaling
Deliverables we're hoping for:
1. Written report (PDF or Google Doc) outlining findings and data-backed recommendations
2. A live walkthrough call (30–45 min) to ensure I understand the path forward
3. Action plan includes projected CPA targets and the metrics you’ll use to measure success
Important note: We are a very small business and do not have budget for a full-time agency retainer. We would like to establish an ongoing relationship for iterative optimizations (bi-monthly? quarterly?).
Please share one example where you cut CPA for an e-commerce brand and briefly outline the levers you pulled.
What I need right now is a fresh pair of expert eyes.
You should already understand how Meta’s current delivery algorithm, Advantage+ features, Commerce Manager / Merchant Center feeds and Shop integrations interact, so you can tell me exactly where the bottlenecks are and how to fix them.
What we'd like you to do:
• Broad audit of Ads Manager, pixel events, catalog settings and account history
• Create practical, step-by-step plan to lower CPA and lift conversions
• Clear, simple explanation of what is happening inside our account to cause such chaos
• Steps we can implement immediately, plus a phased structure for scaling
Deliverables we're hoping for:
1. Written report (PDF or Google Doc) outlining findings and data-backed recommendations
2. A live walkthrough call (30–45 min) to ensure I understand the path forward
3. Action plan includes projected CPA targets and the metrics you’ll use to measure success
Important note: We are a very small business and do not have budget for a full-time agency retainer. We would like to establish an ongoing relationship for iterative optimizations (bi-monthly? quarterly?).
Please share one example where you cut CPA for an e-commerce brand and briefly outline the levers you pulled.