Media Mix Modelling Expert (only apply if you are an expert)
Budget: £50 – £100 GBP
Background Information
One of our key marketing effectiveness projects is a weekly level econometric model r which is delivered twice a year. We model time spent and active accounts per week. These analyse performance at channel level but not individual campaigns.
We have a large customer database and most of the digital estate is now in a signed-in state which allows us to measure consumption on digital services against a consistent identity. This identity collects email at registration.
Question
One of the key questions for us is how to deliver faster post impression analysis of our digital media at a campaign level. What campaigns contributed what level of impact to performance last month. We are also interested in more granular digital media learnings normally associated with MTA type approaches.
However, for many reasons, we do not have any 3rd tracking technology, such as Google conversion tags or Facebook’s Pixel on our site and so MTA is not an option.
Using your experience in media analysis and digital data we’d like you to prepare a 15 min presentation on how you’d look to solve this problem.
How would you collect the data, what techniques would you use and what level of insight would you be able to deliver?
One of our key marketing effectiveness projects is a weekly level econometric model r which is delivered twice a year. We model time spent and active accounts per week. These analyse performance at channel level but not individual campaigns.
We have a large customer database and most of the digital estate is now in a signed-in state which allows us to measure consumption on digital services against a consistent identity. This identity collects email at registration.
Question
One of the key questions for us is how to deliver faster post impression analysis of our digital media at a campaign level. What campaigns contributed what level of impact to performance last month. We are also interested in more granular digital media learnings normally associated with MTA type approaches.
However, for many reasons, we do not have any 3rd tracking technology, such as Google conversion tags or Facebook’s Pixel on our site and so MTA is not an option.
Using your experience in media analysis and digital data we’d like you to prepare a 15 min presentation on how you’d look to solve this problem.
How would you collect the data, what techniques would you use and what level of insight would you be able to deliver?