Marketing strategy
Budget: $250 – $750 NZD
Job Description: Marketing Strategist (5-Month Growth Sprint)
Location: Remote
Term: 5-Month Contract (Immediate Start – August 2026)
Budget Oversight: €5,000 Total Ad Spend (Meta & Google). This include your fee.
Reporting to: Director (Kru Gab)
1. Core Objective
To design and execute a high-conversion digital funnel that fills the remaining spots for the 2026 Mallorca Practitioner Retreats and establishes a dominant local presence for the Palma Stretching Clinic. You will turn the school’s 20 years of heritage into a measurable engine for enrollment and bookings.
2. Key Responsibilities
A. Meta & Google Ads Management (80% of Budget)
Campaign Architecture: Build and manage "International School" campaigns (targeting UK, Germany, Scandinavia) and "Local Clinic" campaigns (targeting Palma/Mallorca).
Funnel Optimization: Create a multi-stage funnel:
Top of Funnel: Awareness for Lanna Healing and Kru Gab’s lineage.
Middle of Funnel: Lead generation for course brochures/introductory clinic offers.
Bottom of Funnel: Conversion ads for the July 21st "Early Bird" retreat deadline.
A/B Testing: Constantly test ad copy, hooks, and creative assets to lower the Cost Per Acquisition (CPA).
B. Search & SEO Strategy
Local SEO: Optimize the Google Maps listing to dominate the keyword "Mejor masaje tailandés Palma."
International SEM: Target high-intent keywords such as "Become a Thai Massage Practitioner in Europe"and "Authentic Thai Massage Training."
C. Lead Reactivation & CRM Integration
Database Mining: Collaborate with the Administrator to re-engage "cold" leads from the 2024–2025 databases using custom audiences and retargeting ads.
Tracking: Ensure all ads are correctly tagged and flowing into the Wix CRM for accurate conversion tracking.
3. Key Deliverables & Milestones
Month 1: Audit existing assets, setup tracking pixels, and launch the "Grand Opening" (March 28) awareness campaign.
Month 2-3: Aggressive lead generation for the September/October retreats.
Month 4: "Last Call" retargeting for the July 21st Early Bird Deadline.
Month 5: Launch of the B2B "Stretching Clinic" awareness campaign and handover of the 2027 strategy.
4. Required Skills & Experience
Proven Track Record: At least 3+ years managing paid ads for wellness, education, or retreat-based businesses.
Technical Proficiency: Expert knowledge of Meta Ads Manager, Google Ads, and Wix CRM integration.
Data-Driven: Ability to provide monthly reports on ROI, Click-Through Rates (CTR), and Lead Quality.
Brand Alignment: Ability to balance "direct response" marketing with the school’s high-vibe, "Metta" (loving-kindness) philosophy.
5. Success Metrics
Full Enrollment: Filling 16 total spots for the two 2026 Practitioner Retreats.
Clinic Growth: Maintaining a steady stream of new client inquiries for the Palma studio.
CPA Management: Maintaining a healthy Cost Per Lead that fits within the €5,000 seasonal budget.
Location: Remote
Term: 5-Month Contract (Immediate Start – August 2026)
Budget Oversight: €5,000 Total Ad Spend (Meta & Google). This include your fee.
Reporting to: Director (Kru Gab)
1. Core Objective
To design and execute a high-conversion digital funnel that fills the remaining spots for the 2026 Mallorca Practitioner Retreats and establishes a dominant local presence for the Palma Stretching Clinic. You will turn the school’s 20 years of heritage into a measurable engine for enrollment and bookings.
2. Key Responsibilities
A. Meta & Google Ads Management (80% of Budget)
Campaign Architecture: Build and manage "International School" campaigns (targeting UK, Germany, Scandinavia) and "Local Clinic" campaigns (targeting Palma/Mallorca).
Funnel Optimization: Create a multi-stage funnel:
Top of Funnel: Awareness for Lanna Healing and Kru Gab’s lineage.
Middle of Funnel: Lead generation for course brochures/introductory clinic offers.
Bottom of Funnel: Conversion ads for the July 21st "Early Bird" retreat deadline.
A/B Testing: Constantly test ad copy, hooks, and creative assets to lower the Cost Per Acquisition (CPA).
B. Search & SEO Strategy
Local SEO: Optimize the Google Maps listing to dominate the keyword "Mejor masaje tailandés Palma."
International SEM: Target high-intent keywords such as "Become a Thai Massage Practitioner in Europe"and "Authentic Thai Massage Training."
C. Lead Reactivation & CRM Integration
Database Mining: Collaborate with the Administrator to re-engage "cold" leads from the 2024–2025 databases using custom audiences and retargeting ads.
Tracking: Ensure all ads are correctly tagged and flowing into the Wix CRM for accurate conversion tracking.
3. Key Deliverables & Milestones
Month 1: Audit existing assets, setup tracking pixels, and launch the "Grand Opening" (March 28) awareness campaign.
Month 2-3: Aggressive lead generation for the September/October retreats.
Month 4: "Last Call" retargeting for the July 21st Early Bird Deadline.
Month 5: Launch of the B2B "Stretching Clinic" awareness campaign and handover of the 2027 strategy.
4. Required Skills & Experience
Proven Track Record: At least 3+ years managing paid ads for wellness, education, or retreat-based businesses.
Technical Proficiency: Expert knowledge of Meta Ads Manager, Google Ads, and Wix CRM integration.
Data-Driven: Ability to provide monthly reports on ROI, Click-Through Rates (CTR), and Lead Quality.
Brand Alignment: Ability to balance "direct response" marketing with the school’s high-vibe, "Metta" (loving-kindness) philosophy.
5. Success Metrics
Full Enrollment: Filling 16 total spots for the two 2026 Practitioner Retreats.
Clinic Growth: Maintaining a steady stream of new client inquiries for the Palma studio.
CPA Management: Maintaining a healthy Cost Per Lead that fits within the €5,000 seasonal budget.