Marketing Specialist Needed for Parenting App (US & Europe Growth)
Budget: $250 – $750 USD
Marketing Specialist Needed for Parenting App (US & Europe Growth)
Description:
I’m looking for an experienced mobile app marketing specialist to help grow a parenting app focused on helping parents reduce daily stress by turning routines into simple, game-like “missions” for kids.
Our primary target audience is parents in the US and Europe, and the goal is to drive high-quality app installs, engagement, and long-term retention.
This is not just about running ads - I’m looking for someone who understands parenting audiences, emotional marketing, and performance-driven user acquisition.
Key Responsibilities:
Develop and execute a growth marketing strategy for US/EU markets
Run and optimize paid campaigns (Meta Ads, TikTok Ads, Google App Campaigns)
Identify and test high-performing creatives and messaging angles
Improve CPI, CAC, and install-to-retention performance
Suggest organic growth strategies (content, virality, community)
Provide insights on positioning and conversion improvements
Ideal Candidate:
Proven experience in mobile app marketing (preferably lifestyle, education, or parenting apps)
Strong understanding of US and European consumer behavior
Experience with performance marketing (CPI/ROAS optimization)
Ability to create or guide high-converting ad creatives
Familiarity with short-form content platforms (TikTok, Instagram Reels)
Deliverables:
Initial growth strategy proposal
Campaign setup and optimization plan
Creative direction for ads
Weekly performance reporting and improvements
To Apply, Please Include:
Examples of apps you’ve helped grow (especially US/EU markets)
Your experience with paid user acquisition campaigns
Typical CPI or ROAS results you’ve achieved
Your approach to scaling a new app from 0 → 10K users
This is a long-term opportunity for the right person, with potential for ongoing growth work as the app scales.
Looking forward to your proposals.
Description:
I’m looking for an experienced mobile app marketing specialist to help grow a parenting app focused on helping parents reduce daily stress by turning routines into simple, game-like “missions” for kids.
Our primary target audience is parents in the US and Europe, and the goal is to drive high-quality app installs, engagement, and long-term retention.
This is not just about running ads - I’m looking for someone who understands parenting audiences, emotional marketing, and performance-driven user acquisition.
Key Responsibilities:
Develop and execute a growth marketing strategy for US/EU markets
Run and optimize paid campaigns (Meta Ads, TikTok Ads, Google App Campaigns)
Identify and test high-performing creatives and messaging angles
Improve CPI, CAC, and install-to-retention performance
Suggest organic growth strategies (content, virality, community)
Provide insights on positioning and conversion improvements
Ideal Candidate:
Proven experience in mobile app marketing (preferably lifestyle, education, or parenting apps)
Strong understanding of US and European consumer behavior
Experience with performance marketing (CPI/ROAS optimization)
Ability to create or guide high-converting ad creatives
Familiarity with short-form content platforms (TikTok, Instagram Reels)
Deliverables:
Initial growth strategy proposal
Campaign setup and optimization plan
Creative direction for ads
Weekly performance reporting and improvements
To Apply, Please Include:
Examples of apps you’ve helped grow (especially US/EU markets)
Your experience with paid user acquisition campaigns
Typical CPI or ROAS results you’ve achieved
Your approach to scaling a new app from 0 → 10K users
This is a long-term opportunity for the right person, with potential for ongoing growth work as the app scales.
Looking forward to your proposals.