Marketing Expansion Project

We are a cleaning service app in the German speaking part of Switzerland.
Our focus is not app downloads.
Our focus is recurring bookings.

The goal is min 100 new recurring customers per month.

Project Goal

We want to fully outsource our marketing.
Strategy and execution.
Tracking and optimisation.

You own the results.

cope of Work
1. Tracking and Data Foundation

Full setup by you.

Conversion tracking.
New customer.
Booking.
Repeat booking.

Website runs on WordPress.
Backend is a separate application.

Clean and transparent data is mandatory.

2. CRM Marketing

Setup and execution of.

Email marketing.
Newsletter setup.
Automations.

WhatsApp or SMS marketing.
Promotional campaigns at the beginning.
Automations and segmentation.

Goal.
Activation.
Repeat bookings.

3. Performance Marketing

SEO and SEA.

Google Ads search campaigns.
High intent keywords.

Social media marketing.
Competitor analysis.
Paid ads with performance focus.

Channels must be prioritised based on data.

4. Website and Content

WordPress changes handled by you.
Landing pages.
Conversion optimisation.
SEO basics.

App related changes handled by our internal developer.

5. Reporting and Optimisation

Regular reporting.
Clear KPIs.
Cost per new customer.
Repeat booking rate.

Clear action points and optimisation steps.

Requirements

Proven experience in B2C performance marketing.
Experience with local services is a plus.

Strong tracking and analytics skills.
Hands on mindset.

Experience with fixed plus performance based models.

Project Start

As soon as possible.

Long term collaboration preferred.

Application Requirements

Please include.

Short profile.
Relevant case studies.
Your 90 day approach.
Suggested performance model.
Fixed and variable pricing.