Marketing of an App
Budget: $250 – $750 USD
I have just launched a new mobile app on both Android and iOS and I’m ready to scale its user base through a focused social-media push. I need an experienced marketer who can design and run campaigns that translate into real installs and long-term engagement.
Here’s what I’m after:
• A clear campaign strategy tailored to each store link, complete with a posting and ads calendar.
• Creative assets—copy, images, short videos—optimised for the chosen social channels.
• Ongoing optimisation: A/B testing of creatives and audiences, with weekly performance reviews and actionable tweaks.
• Transparent reporting that ties spend, clicks, and impressions directly to installs and in-app retention so we can measure true ROI.
My current preference is social media marketing, but I’m open to your data-backed recommendations on which specific platforms deserve the most attention. All tracking must be set up correctly (UTM tags, App Store/Google Play conversion events, Facebook Pixel or equivalent) so results are undeniable.
Acceptance criteria:
1. Campaign live within one week of project start.
2. Minimum 20% week-over-week growth in installs for the first month.
3. Detailed report and next-step plan delivered every seven days.
If you’ve driven app downloads before and can point to concrete results, I’m eager to see what you can do with this launch.
Here’s what I’m after:
• A clear campaign strategy tailored to each store link, complete with a posting and ads calendar.
• Creative assets—copy, images, short videos—optimised for the chosen social channels.
• Ongoing optimisation: A/B testing of creatives and audiences, with weekly performance reviews and actionable tweaks.
• Transparent reporting that ties spend, clicks, and impressions directly to installs and in-app retention so we can measure true ROI.
My current preference is social media marketing, but I’m open to your data-backed recommendations on which specific platforms deserve the most attention. All tracking must be set up correctly (UTM tags, App Store/Google Play conversion events, Facebook Pixel or equivalent) so results are undeniable.
Acceptance criteria:
1. Campaign live within one week of project start.
2. Minimum 20% week-over-week growth in installs for the first month.
3. Detailed report and next-step plan delivered every seven days.
If you’ve driven app downloads before and can point to concrete results, I’m eager to see what you can do with this launch.