US Market User Acquisition & Paid Advertising Campaign

We are looking for an experienced digital marketing/performance marketing freelancer to help us scale our existing website by increasing high-quality users specifically from the United States. The goal of this project is to plan, launch, and optimize paid advertising campaigns across Google Ads (Search, Display, and YouTube), Meta platforms (Facebook and Instagram), and other high-reach apps and websites, with traffic redirected to our website landing pages or WhatsApp Business DM for lead generation and engagement. The freelancer will be responsible for creating a US-focused ad strategy, setting up and managing campaigns, writing and optimizing ad copies and creatives, handling geo-targeting for the US market, implementing conversion tracking and analytics, and continuously optimizing performance to improve traffic quality, conversions, and ROI. Proven experience running US-based campaigns and a data-driven approach are essential for this role.