Market Research & Campaign Optimization
Budget: $8 – $15 USD
I’m ready to bring in a data-driven marketer who can own our entire go-to-market cycle—from insight to execution. You will start by digging into the market, identifying customer pain points and emerging trends, then translate those findings into actionable strategies for each of our property segments. Once the roadmap is clear, you’ll collaborate with our in-house creatives to build and launch digital campaigns across social, email, and search, monitoring performance in real time through Google Analytics, Meta Ads Manager, and similar dashboards.
I’m looking for someone who has already steered brands in real estate or FMCG, is comfortable turning spreadsheets into stories, and can spot an under-performing ad set before it drains budget. Strong communication is essential; I expect concise updates and clear recommendations on where to double down or pivot.
Deliverables will include:
• A concise market research report outlining customer insights and competitive positioning
• Segment-specific marketing strategy decks with channel plans and KPIs
• Live campaign builds and asset briefs for the creative team
• Weekly performance snapshots and an optimisation playbook focused on maximising ROI
If you thrive on both analysis and creativity, and you enjoy seeing your ideas move the needle quickly, I’d love to hear how you’d approach this project and your earliest availability to get started.
I’m looking for someone who has already steered brands in real estate or FMCG, is comfortable turning spreadsheets into stories, and can spot an under-performing ad set before it drains budget. Strong communication is essential; I expect concise updates and clear recommendations on where to double down or pivot.
Deliverables will include:
• A concise market research report outlining customer insights and competitive positioning
• Segment-specific marketing strategy decks with channel plans and KPIs
• Live campaign builds and asset briefs for the creative team
• Weekly performance snapshots and an optimisation playbook focused on maximising ROI
If you thrive on both analysis and creativity, and you enjoy seeing your ideas move the needle quickly, I’d love to hear how you’d approach this project and your earliest availability to get started.