Market Chiang Mai, Thailand Condos
Budget: $15 – $25 USD
I own two adjoining one-bedroom condos in Chiang Mai that I’d like to sell as a pair, ideally to English-speaking expats or retirees who dream of settling in Thailand. What I need is a clear, data-driven social-media strategy that puts these units in front of qualified buyers on Facebook and Instagram and converts interest into offers.
The assignment covers the entire funnel: crafting compelling copy and creatives in English, setting up and optimising paid campaigns, handling audience targeting across major English-speaking countries, and tracking performance so we know exactly which messages and visuals are moving prospects closer to a purchase. Local photos, floor plans and key selling points are ready to hand over; you’ll decide how best to package them for maximum engagement.
Please outline your approach to:
• Audience segmentation for expats and retirees on both platforms
• Ad formats and creative concepts you would test first
• KPIs you consider essential for a property sale funnel and how often you’ll report on them
Experience in real-estate marketing is a plus, especially if you’ve sold property in Thailand or other Southeast Asian destinations. I’m aiming for a quick yet strategic rollout, with room to scale the ad spend once we see traction.
The assignment covers the entire funnel: crafting compelling copy and creatives in English, setting up and optimising paid campaigns, handling audience targeting across major English-speaking countries, and tracking performance so we know exactly which messages and visuals are moving prospects closer to a purchase. Local photos, floor plans and key selling points are ready to hand over; you’ll decide how best to package them for maximum engagement.
Please outline your approach to:
• Audience segmentation for expats and retirees on both platforms
• Ad formats and creative concepts you would test first
• KPIs you consider essential for a property sale funnel and how often you’ll report on them
Experience in real-estate marketing is a plus, especially if you’ve sold property in Thailand or other Southeast Asian destinations. I’m aiming for a quick yet strategic rollout, with room to scale the ad spend once we see traction.