Manage Digital Growth & Marketing Automation
Budget: ₹750 – ₹1,250 INR
Digital Growth & Automation Manager (Jewellery Industry)
To generate high-quality jewellery leads, manage sales funnel, and automate 80% of marketing + follow-ups using Meta Ads, WhatsApp API, CRM, and data analytics — resulting in consistent high-ticket conversions for Classy Cut.
CORE RESPONSIBILITIES
1. Paid Ads Management
Run & optimize Meta Ads for luxury, bridal, men’s jewellery
Run USA + UAE lead campaigns
Daily ad optimization
A/B testing creatives, copy, audiences
Manage retargeting, lookalikes, scaling rules
2. CRM + WhatsApp API Automation
Build automated flows in Interakt / Zoko / AiSensy
Automate:
Lead qualification
Follow-up reminders
Catalog sending
Abandoned leads
Payment reminders
HNI-specific sequences
3. Lead Management + Funnel Optimization
Score leads (hot/warm/cold)
Hand over hot leads to you for closing
Create 7-touchpoint nurturing system
Improve lead quality month on month
4. Content Direction (Luxury Style)
Plan weekly content calendar
Direct photo/video team on:
Poses
Angles
Product storytelling
Luxury colour tones
Maintain brand consistency
5. Analytics & Reporting
Daily reporting
Weekly insights
Monthly scale plan
Cost-per-lead optimization
Conversion tracking
IDEAL CANDIDATE PROFILE
Personality & Behaviour
Analytical, calm, structured (matches your energy)
Not emotional, not dramatic
Clear communicator
Independent worker (important due to Ketu transit)
Highly trustworthy
Not easily distracted
Loves numbers + dashboards
Comfortable with HNI audiences
Experience
1.5 to 6 years in:
Performance marketing
D2C brand marketing
Jewellery/fashion/luxury industry
CRM & automation
Past experience in running high-ticket ad funnels is a BIG plus
Technical Skills
Must know:
Meta Ads (expert)
Google Ads (basic or moderate)
WhatsApp API tools (Interakt, Zoko, AiSensy)
CRM automation
Lead scoring
Canva (for ads)
ChatGPT (copy + automation)
Basic video editing (optional)
Excel/Sheets
UTM tracking
Analytics dashboards
Soft Skills
Strong follow-up system
Strategic thinking
Can report clearly
Respectful, honest, loyal
High working speed
Solution-oriented
6. Systems + Processes
Build SOPs for everything
Ensure your marketing finally runs like a machine
Zero dependency on agencies
To generate high-quality jewellery leads, manage sales funnel, and automate 80% of marketing + follow-ups using Meta Ads, WhatsApp API, CRM, and data analytics — resulting in consistent high-ticket conversions for Classy Cut.
CORE RESPONSIBILITIES
1. Paid Ads Management
Run & optimize Meta Ads for luxury, bridal, men’s jewellery
Run USA + UAE lead campaigns
Daily ad optimization
A/B testing creatives, copy, audiences
Manage retargeting, lookalikes, scaling rules
2. CRM + WhatsApp API Automation
Build automated flows in Interakt / Zoko / AiSensy
Automate:
Lead qualification
Follow-up reminders
Catalog sending
Abandoned leads
Payment reminders
HNI-specific sequences
3. Lead Management + Funnel Optimization
Score leads (hot/warm/cold)
Hand over hot leads to you for closing
Create 7-touchpoint nurturing system
Improve lead quality month on month
4. Content Direction (Luxury Style)
Plan weekly content calendar
Direct photo/video team on:
Poses
Angles
Product storytelling
Luxury colour tones
Maintain brand consistency
5. Analytics & Reporting
Daily reporting
Weekly insights
Monthly scale plan
Cost-per-lead optimization
Conversion tracking
IDEAL CANDIDATE PROFILE
Personality & Behaviour
Analytical, calm, structured (matches your energy)
Not emotional, not dramatic
Clear communicator
Independent worker (important due to Ketu transit)
Highly trustworthy
Not easily distracted
Loves numbers + dashboards
Comfortable with HNI audiences
Experience
1.5 to 6 years in:
Performance marketing
D2C brand marketing
Jewellery/fashion/luxury industry
CRM & automation
Past experience in running high-ticket ad funnels is a BIG plus
Technical Skills
Must know:
Meta Ads (expert)
Google Ads (basic or moderate)
WhatsApp API tools (Interakt, Zoko, AiSensy)
CRM automation
Lead scoring
Canva (for ads)
ChatGPT (copy + automation)
Basic video editing (optional)
Excel/Sheets
UTM tracking
Analytics dashboards
Soft Skills
Strong follow-up system
Strategic thinking
Can report clearly
Respectful, honest, loyal
High working speed
Solution-oriented
6. Systems + Processes
Build SOPs for everything
Ensure your marketing finally runs like a machine
Zero dependency on agencies