Luxury Outdoor Furniture Lead Ads - Atelier Artizan
Budget: $50 – $0 USD
I run a luxury outdoor-furniture brand that caters to interior designers, architects, and high-net-worth buyers. Instagram Lead Ads are already bringing in qualified prospects at around $13 per lead with a very thorough form, and I want to double down on what’s working. My single focus is to generate more high-quality leads while keeping the brand’s aura of exclusivity front and center.
Here’s the current situation: the catalog is polished, the visuals are strong, and Meta’s pixel is set up, but campaign structure, creative rotation, retargeting, and audience segmentation could scale further. I need a well-rounded digital advertiser who lives and breathes Instagram—someone fluent in Ads Manager, lookalikes, custom audiences, automated rules, and on-platform form optimization. Also someone who understands luxury clientele, and our b2b2c channel.
You’ll be expected to:
• Audit the existing campaigns and spot quick wins.
• Craft new ad concepts (copy + creative direction) that project luxury and scarcity.
• Build and launch test campaigns, monitor daily, and optimise for cost-per-lead and lead quality.
• Supply concise weekly reports outlining spend, CPL, and next actions.
Acceptance criteria: leads must arrive via the Instagram lead form API with full contact details, CPL targets agreed during kickoff are met by week four, and ads remain compliant with Meta policies.
If you have demonstrable experience scaling Instagram Lead Ads—particularly in premium or high-ticket niches—let’s talk. Point me to your most relevant experience and briefly outline the approach you’d take to elevate our campaigns.
Here’s the current situation: the catalog is polished, the visuals are strong, and Meta’s pixel is set up, but campaign structure, creative rotation, retargeting, and audience segmentation could scale further. I need a well-rounded digital advertiser who lives and breathes Instagram—someone fluent in Ads Manager, lookalikes, custom audiences, automated rules, and on-platform form optimization. Also someone who understands luxury clientele, and our b2b2c channel.
You’ll be expected to:
• Audit the existing campaigns and spot quick wins.
• Craft new ad concepts (copy + creative direction) that project luxury and scarcity.
• Build and launch test campaigns, monitor daily, and optimise for cost-per-lead and lead quality.
• Supply concise weekly reports outlining spend, CPL, and next actions.
Acceptance criteria: leads must arrive via the Instagram lead form API with full contact details, CPL targets agreed during kickoff are met by week four, and ads remain compliant with Meta policies.
If you have demonstrable experience scaling Instagram Lead Ads—particularly in premium or high-ticket niches—let’s talk. Point me to your most relevant experience and briefly outline the approach you’d take to elevate our campaigns.