Luxury Jewellery Lead Generation Specialist

Job Title: Lead Generation Specialist – Luxury Jewellery (On-Site or Freelancer)
Location: On-Site
Industry: Luxury Jewellery | Custom Diamond Jewellery
Brand: Classy Cut
About Classy Cut
Classy Cut is a premium diamond jewellery brand specializing in custom-made jewellery crafted with lab-grown diamonds and fine gold. Our boutique-led, appointment-based model serves customers who value personalization, craftsmanship, and a refined luxury experience.
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Role Overview
We are seeking a strategic and execution-focused Lead Generation Specialist. who can drive high-quality, purchase-ready leads at scale for our luxury jewellery collections. This role requires a deep understanding of where premium customers come from, which locations convert best, and how to consistently deliver qualified leads that translate into appointments and sales.
This is a hands-on, performance-driven role, closely working with sales, marketing, and CRM teams from our office.
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Key Responsibilities
Lead Generation Strategy
• Plan and execute end-to-end lead generation strategies for luxury and custom jewellery.
• Identify and target high-potential locations, demographics, and customer segments (bridal, gifting, HNI, repeat buyers).
• Continuously evaluate and scale top-performing lead sources.
Lead Sources & Execution
• Generate leads through digital and offline-to-online channels, including:
o Meta (Instagram & Facebook) campaigns
o Google Search & Display
o WhatsApp marketing & CRM re-engagement
o Exhibitions, walk-in data, referrals, and partnerships
• Build funnels focused on consultation bookings, catalogue views, and store appointments.
Lead Quality & Conversion Focus
• Ensure leads meet defined quality standards (budget intent, correct details, genuine interest).
• Coordinate with the sales team to track lead follow-ups, appointment conversions, and outcomes.
• Optimize campaigns to improve CPL, lead-to-appointment ratio, and sales conversion.
Data, CRM & Reporting
• Maintain accurate lead records, segmentation, and tagging in the CRM.
• Track performance by platform, geography, campaign, and customer type.
• Share insights and recommendations for scaling high-performing campaigns.
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Target Market Understanding (Must-Have)
• Strong understanding of premium residential areas, bridal-heavy locations, festive buying regions, and high-spending customer clusters.
• Ability to identify which areas generate better jewellery demand and higher ticket sizes.
• Knowledge of jewellery buying cycles, exhibitions, wedding seasons, and festive demand.
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Required Skills & Experience
• 2+ years of experience in lead generation for luxury brands, jewellery, fashion, real estate, or premium services.
• Proven ability to generate massive volumes of quality leads, not just inquiries.
• Strong knowledge of digital marketing platforms and campaign optimization.
• Experience working with CRM systems and WhatsApp-based lead workflows.
• Analytical mindset with strong reporting and optimization skills.
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What We’re Looking For
• A numbers-driven professional who owns lead performance end-to-end.
• Someone who understands luxury customer behavior and high-ticket sales funnels.
• Proactive, detail-oriented, and capable of scaling lead systems efficiently.
• Comfortable working on-site with cross-functional teams.
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Why Join Classy Cut
• Be part of a fast-growing luxury custom jewellery brand.
• Work closely with leadership and sales teams.
• Opportunity to build high-impact lead generation systems.
• Clear growth path based on performance.