Luxury Fashion Brand's Digital Marketing Specialist
Budget: $250 – $750 USD
We are looking for a creative and detail-oriented Digital Marketing Specialist to support the growth of our luxury fashion brand. This role combines content planning, social media management, email marketing, and digital campaign execution.
You should have excellent communication skills, strong visual awareness, and experience building engaging digital experiences that align with premium brands.
Responsibilities
Plan and schedule social media content across Instagram, TikTok, Pinterest, LinkedIn, and other relevant platforms.
Create engaging captions and optimize content for each platform.
Coordinate product launches and marketing campaigns.
Develop and manage email marketing campaigns, newsletters, and automated flows.
Segment audiences and improve email performance through testing and optimization.
Monitor social media engagement and respond to messages when required.
Track campaign performance and prepare monthly reports.
Coordinate with designers, photographers, and content creators.
Research digital marketing trends, competitors, influencers, and partnership opportunities.
Assist with website promotions and product launches.
Maintain a consistent luxury brand voice across all channels.
Requirements
Proven experience in digital marketing.
Strong understanding of Instagram, TikTok, Pinterest, Meta Business Suite, and LinkedIn.
Experience with email marketing platforms such as Klaviyo, Mailchimp, Omnisend, or similar.
Understanding of customer journeys and marketing automation.
Experience with Shopify is a plus.
Familiarity with Canva and Adobe Creative Suite is preferred.
Excellent written English.
Strong organizational and project management skills.
Ability to work independently and meet deadlines.
Nice to Have
Luxury, fashion, beauty, or lifestyle industry experience.
SEO and basic content marketing knowledge.
Experience with paid social advertising.
Familiarity with Google Analytics and Meta Ads Manager.
Knowledge of influencer marketing.
Skills
Digital Marketing
Social Media Marketing
Content Planning
Email Marketing
Klaviyo
Mailchimp
Shopify
Canva
Meta Business Suite
Instagram Marketing
TikTok Marketing
Pinterest Marketing
Marketing Strategy
Copywriting
Analytics & Reporting
Project Scope
Ongoing project
Intermediate to Expert level
We're looking for someone who can become a long-term member of our team and help grow a premium international fashion brand through thoughtful, high-quality digital marketing.
You should have excellent communication skills, strong visual awareness, and experience building engaging digital experiences that align with premium brands.
Responsibilities
Plan and schedule social media content across Instagram, TikTok, Pinterest, LinkedIn, and other relevant platforms.
Create engaging captions and optimize content for each platform.
Coordinate product launches and marketing campaigns.
Develop and manage email marketing campaigns, newsletters, and automated flows.
Segment audiences and improve email performance through testing and optimization.
Monitor social media engagement and respond to messages when required.
Track campaign performance and prepare monthly reports.
Coordinate with designers, photographers, and content creators.
Research digital marketing trends, competitors, influencers, and partnership opportunities.
Assist with website promotions and product launches.
Maintain a consistent luxury brand voice across all channels.
Requirements
Proven experience in digital marketing.
Strong understanding of Instagram, TikTok, Pinterest, Meta Business Suite, and LinkedIn.
Experience with email marketing platforms such as Klaviyo, Mailchimp, Omnisend, or similar.
Understanding of customer journeys and marketing automation.
Experience with Shopify is a plus.
Familiarity with Canva and Adobe Creative Suite is preferred.
Excellent written English.
Strong organizational and project management skills.
Ability to work independently and meet deadlines.
Nice to Have
Luxury, fashion, beauty, or lifestyle industry experience.
SEO and basic content marketing knowledge.
Experience with paid social advertising.
Familiarity with Google Analytics and Meta Ads Manager.
Knowledge of influencer marketing.
Skills
Digital Marketing
Social Media Marketing
Content Planning
Email Marketing
Klaviyo
Mailchimp
Shopify
Canva
Meta Business Suite
Instagram Marketing
TikTok Marketing
Pinterest Marketing
Marketing Strategy
Copywriting
Analytics & Reporting
Project Scope
Ongoing project
Intermediate to Expert level
We're looking for someone who can become a long-term member of our team and help grow a premium international fashion brand through thoughtful, high-quality digital marketing.