Luxury Digital Brand Steward Wanted
Budget: ₹12,500 – ₹37,500 INR
i am hiring a Digital Brand Steward—someone who can not only manage my digital presence but also elevate my brand to the level of luxury and exclusivity that will resonate with my target market.
Experience: A minimum of 5-7 years of experience in digital marketing, specifically for luxury goods, high-end services, or premium brands (e.g., jewelry, bespoke tailoring, fine art). This is non-negotiable. They must understand the psychology of an affluent consumer.
Brand & Content Strategy: This is their core competency. They should have a portfolio that demonstrates their ability to build a compelling brand narrative and create visually stunning, high-quality content that tells a story, not just sells a product. They should be able to turn a simple diya into a piece of art with a rich cultural backstory.
Social Media Mastery: They must be a specialist in Instagram and WhatsApp Business. This means they are not just post schedulers. They should have experience with:
Community Management: The ability to engage in personalized, one-on-one conversations that build trust and relationships.
WhatsApp Business Features: Proficient in setting up and optimizing the catalog, automated messages, and broadcast lists (for very specific, limited use).
Instagram-First Content: Expertise in creating and editing high-quality Reels, Stories, and carousels that are aspirational and shareable.
Networking & Outreach: They need to be a natural at building connections. Their resume should show a history of successful collaborations with micro-influencers, complementary brands, or media publications that align with a luxury aesthetic. They understand that a mention from a respected interior designer is worth more than a thousand paid ads.
Analytical Acumen: They must be data-driven. While this business won't have the same metrics as a large e-commerce site, they should be able to track engagement rates, audience growth, and most importantly, turn a high-profile inquiry into a sale by monitoring communication channels. They must be comfortable with low volume, high-value data.
Soft Skills:
Impeccable Communication: Both written and verbal communication must be flawless and professional. They will be the voice of your brand.
Creative Vision: They need to think outside the box and propose innovative ways to showcase products, like creating a virtual showroom on WhatsApp or a "behind-the-scenes" series on Instagram.
Discretion & Professionalism: They must understand the need for privacy and respect the confidentiality of your high-profile clientele. They should handle inquiries with the utmost discretion.
Experience: A minimum of 5-7 years of experience in digital marketing, specifically for luxury goods, high-end services, or premium brands (e.g., jewelry, bespoke tailoring, fine art). This is non-negotiable. They must understand the psychology of an affluent consumer.
Brand & Content Strategy: This is their core competency. They should have a portfolio that demonstrates their ability to build a compelling brand narrative and create visually stunning, high-quality content that tells a story, not just sells a product. They should be able to turn a simple diya into a piece of art with a rich cultural backstory.
Social Media Mastery: They must be a specialist in Instagram and WhatsApp Business. This means they are not just post schedulers. They should have experience with:
Community Management: The ability to engage in personalized, one-on-one conversations that build trust and relationships.
WhatsApp Business Features: Proficient in setting up and optimizing the catalog, automated messages, and broadcast lists (for very specific, limited use).
Instagram-First Content: Expertise in creating and editing high-quality Reels, Stories, and carousels that are aspirational and shareable.
Networking & Outreach: They need to be a natural at building connections. Their resume should show a history of successful collaborations with micro-influencers, complementary brands, or media publications that align with a luxury aesthetic. They understand that a mention from a respected interior designer is worth more than a thousand paid ads.
Analytical Acumen: They must be data-driven. While this business won't have the same metrics as a large e-commerce site, they should be able to track engagement rates, audience growth, and most importantly, turn a high-profile inquiry into a sale by monitoring communication channels. They must be comfortable with low volume, high-value data.
Soft Skills:
Impeccable Communication: Both written and verbal communication must be flawless and professional. They will be the voice of your brand.
Creative Vision: They need to think outside the box and propose innovative ways to showcase products, like creating a virtual showroom on WhatsApp or a "behind-the-scenes" series on Instagram.
Discretion & Professionalism: They must understand the need for privacy and respect the confidentiality of your high-profile clientele. They should handle inquiries with the utmost discretion.