Looking for a Digital Marketing Campaign Manager for a Project with one of the leading Enterprise Client

Role Summary: Responsible for developing and executing digital marketing activities for leading Insurance client.

4 months of contract
6 hours days/5 days a week

Key Result Areas
• The position is essentially responsible for working with different marketing agencies to manage digital marketing activities.
• Optimization of digital media top funnel and bottom funnel campaigns through different paid channels to boost product sales.
• Creating weekly/monthly reports for analysis on impact of campaigns.
• Regular monitoring of campaigns & their impact on business
• Write creative briefs and share with the creative agency as per internal requirements
• Ensure all brand and IRDA guidelines are incorporated by the creative agency
• Liaise with L&C, Finance, Purchase for approvals for various delivery requirements
• Coordinate with external agencies such as creative, media agency for their deliverables as defined.

Skills Required
• Understanding of different digital marketing activities and tools
• Hands-on experience on digital marketing tools including but not limited to Google Adwords, Facebook ads, Google Analytics, ahrefs, SEMRush, Adobe Analytics
• The incumbent should have good communication skills. Must be able to articulate a good communication brief and evaluate creative content in line with the given brief.
• Knowledge and understanding of the BFSI industry will be good but not mandatory
• Excellent skills in Microsoft excel, creating reports, charts, pivot tables
• Other Basic Computer skills including MS Office Powerpoint, word etc.
• Good presentation skills – both in making decks as well as presenting thoughts and ideas