Logo & Digital Marketing for Daksh Sathi
Budget: ₹1,500 – ₹12,500 INR
DAKSH SATHI: LOGO DESIGN BRIEF
Branding & Trademark Requirements for Graphic Designer
For Advatisment personal Hire once person For DAKSH SATHI company.
1. Brand Overview
Brand Name: Daksh Sathi
Tagline: Sathi for Security Shield
Business Type: Hyperlocal Marketplace (35+ services like Milk Delivery, Tiffin,
Tent House, etc.)
Brand Core Values: Trust (Bharosa), Security (Suraksha), and Reliability (Sathi).
2. Logo Design Requirements
Concept: Logo mein "Security Shield" ya "Partnership/Sathi"
CREATIVE DESIGNER (GRAPHICS & ANIMATION)
Role: Brand Identity & Visual Storyteller
Objective: To establish and project Daksh Sathi’s core values of "Trust" and "Service" through impactful visual design.
Key Deliverables:
Brand Assets: Professional logo refinement and brand identity guidelines.
Marketing Collateral: High-quality social media banners, posters, and digital advertisements.
Video & Animation: 2D motion graphics and explainer videos for various service categories.
Technical Proficiencies:
Adobe Illustrator & Photoshop (Static Design)
After Effects & Premiere Pro (Motion & Video Editing)
2. DIGITAL MARKETING EXPERT
Role: Growth & Performance Marketer
Goal: To reach the maximum number of active users and service partners with optimized ad spend (Minimum CAC).
Primary Focus:
Hyperlocal Targeting: Executing localized campaigns across Madhya Pradesh (MP).
Platform Management: Expert-level execution of Facebook Ads, Instagram Marketing, and Google Search Ads.
Key Campaigns:
Lead Generation: Driving vendor and service partner onboarding.
User Acquisition: Increasing app downloads for the customer-side platform.
Core Skills:
Data Analysis & Performance Tracking
Budget Optimization & Scaling
Strategic Social Media Planning
Quick Summary for Recruitment/Briefing.
Color Palette: Professional colors jo Trust aur Safety dikhayein (e.g., Deep
Design Standards & Compliance
1. Versatility & Scalability
Multi-Platform Optimization: The logo and visual assets must maintain absolute clarity and legibility across three primary mediums:
Digital: Mobile app icons and website favicons (small scale).
Physical: Large-format printing such as outdoor flex banners and signage (large scale).
Print: Business cards and official letterheads.
2. Originality & Legal Compliance
100% Unique Design: All creative work must be entirely original.
Strict Prohibitions: The use of stock imagery, clip art, or copyrighted templates is strictly forbidden.
Trademark Readiness: This is a mandatory requirement to ensure the brand can successfully undergo the Trademark Registration process without legal conflicts.
3. Color Palette & Psychology
Color Theory: Use a professional color scheme that evokes a sense of Trust, Safety, and Reliability.
Recommended Tones: * Deep Blues: To represent stability and professionalism.
Safe Greens or Greys: To communicate growth, security, and balance.
Consistency: The palette must remain consistent across all brand touchpoints to build instant recognition.
Branding & Trademark Requirements for Graphic Designer
For Advatisment personal Hire once person For DAKSH SATHI company.
1. Brand Overview
Brand Name: Daksh Sathi
Tagline: Sathi for Security Shield
Business Type: Hyperlocal Marketplace (35+ services like Milk Delivery, Tiffin,
Tent House, etc.)
Brand Core Values: Trust (Bharosa), Security (Suraksha), and Reliability (Sathi).
2. Logo Design Requirements
Concept: Logo mein "Security Shield" ya "Partnership/Sathi"
CREATIVE DESIGNER (GRAPHICS & ANIMATION)
Role: Brand Identity & Visual Storyteller
Objective: To establish and project Daksh Sathi’s core values of "Trust" and "Service" through impactful visual design.
Key Deliverables:
Brand Assets: Professional logo refinement and brand identity guidelines.
Marketing Collateral: High-quality social media banners, posters, and digital advertisements.
Video & Animation: 2D motion graphics and explainer videos for various service categories.
Technical Proficiencies:
Adobe Illustrator & Photoshop (Static Design)
After Effects & Premiere Pro (Motion & Video Editing)
2. DIGITAL MARKETING EXPERT
Role: Growth & Performance Marketer
Goal: To reach the maximum number of active users and service partners with optimized ad spend (Minimum CAC).
Primary Focus:
Hyperlocal Targeting: Executing localized campaigns across Madhya Pradesh (MP).
Platform Management: Expert-level execution of Facebook Ads, Instagram Marketing, and Google Search Ads.
Key Campaigns:
Lead Generation: Driving vendor and service partner onboarding.
User Acquisition: Increasing app downloads for the customer-side platform.
Core Skills:
Data Analysis & Performance Tracking
Budget Optimization & Scaling
Strategic Social Media Planning
Quick Summary for Recruitment/Briefing.
Color Palette: Professional colors jo Trust aur Safety dikhayein (e.g., Deep
Design Standards & Compliance
1. Versatility & Scalability
Multi-Platform Optimization: The logo and visual assets must maintain absolute clarity and legibility across three primary mediums:
Digital: Mobile app icons and website favicons (small scale).
Physical: Large-format printing such as outdoor flex banners and signage (large scale).
Print: Business cards and official letterheads.
2. Originality & Legal Compliance
100% Unique Design: All creative work must be entirely original.
Strict Prohibitions: The use of stock imagery, clip art, or copyrighted templates is strictly forbidden.
Trademark Readiness: This is a mandatory requirement to ensure the brand can successfully undergo the Trademark Registration process without legal conflicts.
3. Color Palette & Psychology
Color Theory: Use a professional color scheme that evokes a sense of Trust, Safety, and Reliability.
Recommended Tones: * Deep Blues: To represent stability and professionalism.
Safe Greens or Greys: To communicate growth, security, and balance.
Consistency: The palette must remain consistent across all brand touchpoints to build instant recognition.