Lisbon Hotel Growth Marketing
Budget: $250 – $750 USD
I manage Hotel NH Lisboa Campo Grande and I’m ready to step up our online presence so we can welcome more direct bookings. The plan is an integrated push across social media, search engines and email marketing, with each channel complementing the others rather than working in isolation.
Social media comes first. I need Facebook, Instagram and LinkedIn feeds that feel fresh and authentic, mixing time-sensitive promotional offers with curated guest reviews and occasional behind-the-scenes glimpses of daily hotel life. Strong storytelling, eye-catching visuals and a clear call-to-action that drives users to our official site are essential. Paid campaigns should be set up and optimised to reach travellers already researching Lisbon as their next destination.
Second, the website has to surface at the right moment in search. That means on-page SEO, local SEO for “hotel near Lisbon airport” and similar intent keywords, plus finely tuned Google Ads that pair with the organic work to secure the top real-estate on results pages.
Finally, email marketing will nurture past guests and new leads alike. I have an existing database that needs segmenting; from there I want automated sequences offering exclusive deals, seasonal packages or last-minute upgrades. Clear reporting on open rates, click-throughs and conversions will guide ongoing tweaks.
Key deliverables:
• 90-day content calendar covering Facebook, Instagram and LinkedIn
• Paid social ad sets with targeting and creative assets
• SEO audit with implementation of fixes and keyword roadmap
• Google Ads campaign setup and performance dashboard
• Segmented email list, three-part welcome sequence and monthly newsletter template
• Monthly report summarising reach, engagement, traffic and direct bookings attributed to each channel
If you’re comfortable owning all three channels and can demonstrate past success with hospitality brands, I’d love to hear your approach and timeline.
please; SUBMIT YOUR PROPOSAL HERE
Social media comes first. I need Facebook, Instagram and LinkedIn feeds that feel fresh and authentic, mixing time-sensitive promotional offers with curated guest reviews and occasional behind-the-scenes glimpses of daily hotel life. Strong storytelling, eye-catching visuals and a clear call-to-action that drives users to our official site are essential. Paid campaigns should be set up and optimised to reach travellers already researching Lisbon as their next destination.
Second, the website has to surface at the right moment in search. That means on-page SEO, local SEO for “hotel near Lisbon airport” and similar intent keywords, plus finely tuned Google Ads that pair with the organic work to secure the top real-estate on results pages.
Finally, email marketing will nurture past guests and new leads alike. I have an existing database that needs segmenting; from there I want automated sequences offering exclusive deals, seasonal packages or last-minute upgrades. Clear reporting on open rates, click-throughs and conversions will guide ongoing tweaks.
Key deliverables:
• 90-day content calendar covering Facebook, Instagram and LinkedIn
• Paid social ad sets with targeting and creative assets
• SEO audit with implementation of fixes and keyword roadmap
• Google Ads campaign setup and performance dashboard
• Segmented email list, three-part welcome sequence and monthly newsletter template
• Monthly report summarising reach, engagement, traffic and direct bookings attributed to each channel
If you’re comfortable owning all three channels and can demonstrate past success with hospitality brands, I’d love to hear your approach and timeline.
please; SUBMIT YOUR PROPOSAL HERE