LinkedIn Video Marketing Executive
Budget: $15 – $25 USD
I’m expanding our digital team and need a Marketing Executive who can concentrate almost exclusively on Social Media, with LinkedIn as the core channel. Your main mission will be to plan, produce, and publish engaging Videos that lift brand awareness and spark genuine conversation with our B2B audience.
Day-to-day you’ll translate our broader marketing plans into LinkedIn-ready concepts, shoot or source short-form clips, write compelling captions, schedule posts through a tool like Mailchimp or directly in LinkedIn Campaign Manager, and keep a close eye on Google Analytics as well as LinkedIn’s own insights. When the numbers speak—CTR, view-through rate, follower growth—you’ll refine the next batch of content accordingly.
Although Facebook or Instagram may become part of the mix later, right now success is defined by how well you grow our LinkedIn footprint while collaborating smoothly with design, SEO, and SEM colleagues. A bachelor’s degree in Marketing (or similar) plus 1–2 years of practical digital experience will set you up well, but what matters most is creativity, clear communication, and a data-driven mindset.
Deliverables I’ll review weekly:
• A rolling four-week LinkedIn content calendar highlighting video concepts, objectives, and KPIs
• All native or edited Video assets, ready for upload in platform-preferred specs
• A concise performance report with actionable recommendations
If you thrive on turning analytics into imaginative video storytelling, let’s talk.
Day-to-day you’ll translate our broader marketing plans into LinkedIn-ready concepts, shoot or source short-form clips, write compelling captions, schedule posts through a tool like Mailchimp or directly in LinkedIn Campaign Manager, and keep a close eye on Google Analytics as well as LinkedIn’s own insights. When the numbers speak—CTR, view-through rate, follower growth—you’ll refine the next batch of content accordingly.
Although Facebook or Instagram may become part of the mix later, right now success is defined by how well you grow our LinkedIn footprint while collaborating smoothly with design, SEO, and SEM colleagues. A bachelor’s degree in Marketing (or similar) plus 1–2 years of practical digital experience will set you up well, but what matters most is creativity, clear communication, and a data-driven mindset.
Deliverables I’ll review weekly:
• A rolling four-week LinkedIn content calendar highlighting video concepts, objectives, and KPIs
• All native or edited Video assets, ready for upload in platform-preferred specs
• A concise performance report with actionable recommendations
If you thrive on turning analytics into imaginative video storytelling, let’s talk.