LinkedIn Marketing for Machinery Retail
Budget: €30 – €250 EUR
I run a Hungarian machinery retail company that has grown beyond equipment sales into a full portfolio of value-adding services. Right now, my most pressing need is digital marketing—specifically social media marketing—with LinkedIn as the key platform. I want to position the brand as the trusted technical partner for factory owners, engineers, and procurement teams, drive qualified leads, and give our expanding service line the visibility it deserves.
You’ll be responsible for shaping the LinkedIn strategy from the ground up: refining our voice, creating and scheduling content that speaks to a B2B industrial audience, launching and optimising paid campaigns, and translating analytics into actionable insights. If, along the way, you spot quick wins in our web or mobile experience I’m happy to hear them; we have a UI audit on the horizon and your feedback will be valued.
Deliverables
• A three-month LinkedIn strategy with clear KPIs
• A weekly content calendar and all supporting assets (copy, visuals, short demo clips) ready for posting
• Ongoing campaign management with real-time optimisation
• A concise monthly report detailing engagement, lead quality, and next-step recommendations
• Bonus: a list of priority UX fixes discovered during your work
Success for me looks like higher engagement from decision makers, a steady flow of qualified enquiries, and fresh insights that feed into our broader digital roadmap. If you’re fluent in both heavy machinery and social storytelling, I’m eager to collaborate.
You’ll be responsible for shaping the LinkedIn strategy from the ground up: refining our voice, creating and scheduling content that speaks to a B2B industrial audience, launching and optimising paid campaigns, and translating analytics into actionable insights. If, along the way, you spot quick wins in our web or mobile experience I’m happy to hear them; we have a UI audit on the horizon and your feedback will be valued.
Deliverables
• A three-month LinkedIn strategy with clear KPIs
• A weekly content calendar and all supporting assets (copy, visuals, short demo clips) ready for posting
• Ongoing campaign management with real-time optimisation
• A concise monthly report detailing engagement, lead quality, and next-step recommendations
• Bonus: a list of priority UX fixes discovered during your work
Success for me looks like higher engagement from decision makers, a steady flow of qualified enquiries, and fresh insights that feed into our broader digital roadmap. If you’re fluent in both heavy machinery and social storytelling, I’m eager to collaborate.