Lead-Generation Marketing Campaign
Budget: $2 – $8 USD
My objective is straightforward: drive a steady stream of qualified leads. I already know the three channels I want to focus on—social media, email marketing, and search-engine optimization—so I need someone who can weave them into a single, cohesive funnel rather than three disconnected tactics.
Here’s what I have in mind. First, an actionable strategy that maps out how content, timing, and targeting will guide prospects from initial awareness to opt-in. Next, the assets themselves: compelling social posts (think Meta, LinkedIn, maybe TikTok if it suits the persona), persuasive email sequences built in a platform like Mailchimp or HubSpot, and SEO-friendly on-site copy that ranks for the search terms my audience actually types. Finally, I want clear tracking in place—Google Analytics, UTM parameters, and simple dashboard reporting—so I can see lead volume, cost per lead, and conversion rate without digging around for data.
Deliverables
• Integrated channel strategy with a 90-day calendar
• 20 social media posts ready for scheduling
• 3-part email nurture sequence with subject-line tests
• Optimized landing page or on-site section targeting two primary keywords
• Measurement framework and one-page performance dashboard
Acceptance criteria
• Campaign live dates, links, and tracking verified in writing
• At least two rounds of revisions on copy and creatives
• Reporting template populated with week-one data to confirm tracking works
If this sounds like a campaign you can bring to life—blending creative messaging with data-driven iteration—I’m eager to get started right away.
Here’s what I have in mind. First, an actionable strategy that maps out how content, timing, and targeting will guide prospects from initial awareness to opt-in. Next, the assets themselves: compelling social posts (think Meta, LinkedIn, maybe TikTok if it suits the persona), persuasive email sequences built in a platform like Mailchimp or HubSpot, and SEO-friendly on-site copy that ranks for the search terms my audience actually types. Finally, I want clear tracking in place—Google Analytics, UTM parameters, and simple dashboard reporting—so I can see lead volume, cost per lead, and conversion rate without digging around for data.
Deliverables
• Integrated channel strategy with a 90-day calendar
• 20 social media posts ready for scheduling
• 3-part email nurture sequence with subject-line tests
• Optimized landing page or on-site section targeting two primary keywords
• Measurement framework and one-page performance dashboard
Acceptance criteria
• Campaign live dates, links, and tracking verified in writing
• At least two rounds of revisions on copy and creatives
• Reporting template populated with week-one data to confirm tracking works
If this sounds like a campaign you can bring to life—blending creative messaging with data-driven iteration—I’m eager to get started right away.