UK Lead-Generation Digital Marketing
Budget: £2 – £5 GBP
Lead generation for a start up pressure/jet/power washing service business for driveways and patios.
• Social media: Create and schedule thumb-stopping posts and paid ads tailored to British audiences, optimised for Facebook, Instagram and TikTok. Clear CTAs should steer prospects toward gated content or enquiry forms.
• Email marketing: Map out a short, persuasive nurture sequence for new opt-ins, plus a re-engagement blast for my dormant list. I’ll supply the brand voice guidelines; I’ll count on you for subject-line A/B tests, segmentation logic and deliverability best practice.
• SEM: Build and manage Google Ads campaigns with tightly themed ad groups, compelling copy and conversion-focused landing pages. Keyword research must reflect UK search behaviour and local nuances.
Deliverables I expect:
1. Channel-by-channel strategy deck summarising goals, audiences, budgets and KPIs.
2. Creative assets and copy ready for deployment (graphics, ad text, email templates, landing-page wireframes).
3. Campaign setup inside the relevant platforms with conversion tracking and Google Tag Manager configured.
4. Weekly performance report covering impressions, clicks, CPL and next-step recommendations.
Success looks like a steady stream of qualified consumer leads at a competitive cost per lead, backed by transparent metrics I can share with stakeholders. Let me know your proposed timeline, past UK-focused wins and any questions you need answered before kickoff.
• Social media: Create and schedule thumb-stopping posts and paid ads tailored to British audiences, optimised for Facebook, Instagram and TikTok. Clear CTAs should steer prospects toward gated content or enquiry forms.
• Email marketing: Map out a short, persuasive nurture sequence for new opt-ins, plus a re-engagement blast for my dormant list. I’ll supply the brand voice guidelines; I’ll count on you for subject-line A/B tests, segmentation logic and deliverability best practice.
• SEM: Build and manage Google Ads campaigns with tightly themed ad groups, compelling copy and conversion-focused landing pages. Keyword research must reflect UK search behaviour and local nuances.
Deliverables I expect:
1. Channel-by-channel strategy deck summarising goals, audiences, budgets and KPIs.
2. Creative assets and copy ready for deployment (graphics, ad text, email templates, landing-page wireframes).
3. Campaign setup inside the relevant platforms with conversion tracking and Google Tag Manager configured.
4. Weekly performance report covering impressions, clicks, CPL and next-step recommendations.
Success looks like a steady stream of qualified consumer leads at a competitive cost per lead, backed by transparent metrics I can share with stakeholders. Let me know your proposed timeline, past UK-focused wins and any questions you need answered before kickoff.