Lead Generation Digital Marketing

I am launching a focused digital push whose single metric of success is the number and quality of new leads it brings in. The plan centres on two proven channels—social media and search engines—and uses video as the main creative driver.

Social Media
Short-form, platform-native videos will be scripted, edited and scheduled to spark interest, collect contact details and move viewers into the funnel. Paid placements on Facebook, Instagram and LinkedIn should amplify reach, while A/B testing will refine audiences and messages.

Search Engines
On the search side, a blend of Google Ads and on-page SEO will capture intent-driven prospects. Keyword research, compelling ad copy and the right bid strategy must work together so that every click has a clear, trackable path to a lead form.

Key Deliverables
• Campaign strategy deck outlining personas, funnel stages and KPIs
• Five social-ready video assets (15–45 sec each) with captions and thumbnails
• Ad creatives and copy for Facebook/Instagram, LinkedIn and Google Ads
• Keyword list plus complete SEM build-out (ad groups, extensions, negative keywords)
• Tracking setup in Google Analytics and Meta/LinkedIn dashboards
• Weekly performance report summarising spend, impressions, CTR, CPL and lead quality

Acceptance Criteria
• Cost per lead stays within target range agreed at kick-off
• Tracking confirms all leads originate from campaign assets
• Final report includes optimisation recommendations for next cycle