Lead-Generation Digital Marketing Overhaul - 360 Marketing Expert
Budget: ₹1,500 – ₹12,500 INR
I am rolling out a full-funnel digital marketing program and need an expert who can take charge of everything from traffic acquisition to lead capture and nurturing. The website already attracts a modest audience; now the focus is on turning that traffic into qualified enquiries and measurable revenue.
What the work looks like
• Social media marketing: Plan, launch, and optimise paid and organic campaigns across the main platforms, continually A/B-testing creative and audience segments.
• Email marketing: Build automated nurture sequences, segment the list, craft conversion-driven copy, and integrate the workflows with our CRM so every interaction is tracked.
• SEO: Audit the site, fix technical issues, expand keyword coverage, and secure relevant backlinks to compound growth over time.
• Website & CRO: Refresh landing pages, speed-tune the site, and refine conversion funnels to maximise form-fills and demo requests.
• Performance analytics: Set up end-to-end tracking (GA4, Search Console, Meta/Google Ads dashboards, CRM reports), monitor KPIs daily, and present concise weekly insights with clear next actions.
• CRM handling: Keep the pipeline clean, score and route leads, and ensure sales has the data needed to close deals.
Acceptance criteria
1. A demonstrable increase in marketing-qualified leads within the first quarter.
2. Clear attribution of every lead to its source channel.
3. Weekly report packs covering spend, CPL, ROAS, and key website metrics.
If your experience shows successful lead-gen across social, email, and SEO—and you’re comfortable owning strategy through execution—let’s talk about timelines and expected results.
Monthly Salary and 8 Hours per day work
What the work looks like
• Social media marketing: Plan, launch, and optimise paid and organic campaigns across the main platforms, continually A/B-testing creative and audience segments.
• Email marketing: Build automated nurture sequences, segment the list, craft conversion-driven copy, and integrate the workflows with our CRM so every interaction is tracked.
• SEO: Audit the site, fix technical issues, expand keyword coverage, and secure relevant backlinks to compound growth over time.
• Website & CRO: Refresh landing pages, speed-tune the site, and refine conversion funnels to maximise form-fills and demo requests.
• Performance analytics: Set up end-to-end tracking (GA4, Search Console, Meta/Google Ads dashboards, CRM reports), monitor KPIs daily, and present concise weekly insights with clear next actions.
• CRM handling: Keep the pipeline clean, score and route leads, and ensure sales has the data needed to close deals.
Acceptance criteria
1. A demonstrable increase in marketing-qualified leads within the first quarter.
2. Clear attribution of every lead to its source channel.
3. Weekly report packs covering spend, CPL, ROAS, and key website metrics.
If your experience shows successful lead-gen across social, email, and SEO—and you’re comfortable owning strategy through execution—let’s talk about timelines and expected results.
Monthly Salary and 8 Hours per day work